From what consumers decide to buy which brand does not buy which brand perspective
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or may be established to get a decade or two, from the factory The brand companies don’t match regulations. Like two hundred meters of the track, a person has use up all your 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just give attention to a vertical category, for example bedding, bathroom, ergo office chair, bedding, IKEA will give a full set
3. Don’t take home such a home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its mission to increase the risk for shopping experience better, people cannot help but buy things. However, the Chinese home Mall for example Red Star Macalline continues to be playing the part of channel business, home brands towards the store to rent/buy an area, store revenue may be the main channel, not selling home money, less chance to experience Increase up, the sale of goods in the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the buying price of his home, within the brand was considered cheaper. This is due to the founder’s concept of cost control. IKEA product development from the designer in the designer has set the purchase price, thinking about how to get the optimal solution on this cost range, comes from the cost to create the development of thinking, and many Chinese home brand continues to be first made A very important factor, and factory also discussed the evidence of the first expense of the sample, then pricing is from design to price the opposite of the development thinking. 2 types of four ways aren’t the same. IKEA also through the flat packaging to regulate the logistics costs from the ancestral-level players.
5.35 years old. As we grow old, the pursuit of home quality may well be more than the price, enough time is probably not the favourite IKEA.
This is the emphasis from the perspective of the emblem itself: China’s traditional home brands usually do not look nice (though some good quality), an essential reason is always that these brand managers are the previous generation of businessmen.
Their traditional thinking would be that the consumer needs no matter what industry reflects. Make a product out, throwing profit the channel, pushing hard to sell. As a result these products are no longer the first person to meet the requirements of young people, and secondly, we’re at home stores, like the Red Star Macalline and actually home, don’t see way too many shiny products, the majority of the things people did not Things to buy impulsively.
Actually, since 2010, China has produced plenty of excellent home brands. Is essentially committed to furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have experience, some have their own high aesthetic, but also within the design industry experience or resources in the design industry, you may make an excellent product look, But in addition understand the need for doing the company rather than channels. Put simply, within the product value and brand promotion, they’re not bad. But another problem these young entrepreneurs face is that they find it difficult to find a very good and stable supply chain.
As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, many of them will be the large list of foreign brands, the latter’s foundry. In order to create a look and excellence of both home brands, not only look nice but in addition must keep the company’s quantity of factories. However, these good factories are worried in regards to the cooperation with all the emerging Chinese home brands.
There isn’t any flexible logistics capabilities. The so-called flexible supply chain means the small batch, multi-frequency manufacture of products. This is also true of huge orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to satisfy the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it prepared to accept such orders.
Usually do not trust. On the one hand, the large factories do not always trust the Chinese brands. This is simply not for young brands, however the Chinese brands may unspoken rules too much, lots of things aren’t inside the contract to talk about visiting the wine table to discuss the passage of time, a does bad, large factories also do not want to deal with china brand. However will be the young entrepreneurs do not trust, think young people don’t understand anything. This is quite simple to comprehend, the factory folks have experienced the traditional sell for decades, is quite pragmatic. Young brands talk about the development, trend and so on they do not comprehend the topic.
Both groups usually are not in the same language system, and even when they are prepared to come together, it is difficult to get together. Despite every one of the above problems, I am very optimistic in regards to the emerging home brands in China. I got myself a great deal myself, I think they may be beautiful and practical. When the brand managers can learn more about the manufacturing side, the standard factory operators also prefer to make use of an open attitude to face the newest brand in China (this wish to achieve, might have to control in the hands of the parents, the 2nd generation plant ), Chinese brands will be receiving better and better.
Can not say how much domestic furniture and international poor this type of macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can not guarantee the quality of products, formaldehyde is going to be exceeded, on this environment, IKEA strict standards, furniture style is simple, easy to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, over a great number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to reduce this content of formaldehyde, for example Kang-plate popular this year, are employed inside the production process are free of formaldehyde and will not produce formaldehyde adhesives, greatly lowering the formaldehyde content with the plate. It may be asserted now the big domestic board, from your press plate for the manufacturing way to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the way to go is totally various and is one of the two skill trees which are rooted in different ways to do business. The largest distinction between the 2, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted based on the sized the favorite color.
Simply put, IKEA furniture size can not be changed, the home can put, cannot put their own way; and custom furnishings are tailor-made, the scale could be small or large. Customized and prefabricated finished goods are two very different approaches which can be different in focus and direction of operation.
It will be a good choice now for you to decide on the manufacturer to customize your own personal furniture now.
More info about sofa design go to our new net page