The 10 steps below demonstrate having a real example the way to get a lot more than 10,000 fans in your Facebook business page.
Facebook may be the king of social support systems with more than 1.79 billion active users per month (Updated December 2016). It can be used by a lot more than 60% of Web users Worldwide and it is a fantastic tool for promoting a product or service, finding customers or gaining more loyal readers (followers).
To employ this for business purposes, you’ll want a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.
What may be the significance of having many Facebook fans in your business page?
It indicates popularity – It goes without saying how the quantity of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular than the usual page with 1,000 fans which creates a quantity of other benefits (described below).
It indicates trust – If you can’t see the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World an excellent business, website needs a great deal of Facebook fans. Five-years ago this failed to issue but also in the Twenty-first century, social proof is very important.
More fans, more visits – Greater fans you’ve, the greater may be the number of individuals that may visit your posts inside their timeline and perchance see your website.
While this really is, it ought to be noted that doesn’t your fans will dsicover your posts.
As already explained in the previous post, How to improve your Facebook Page Organic Reach, only a small percentage of the followers (at most Four percent) will dsicover your status updates.
This number may differ, but what is very important to comprehend now, is when you’ve 10,000 fans and also you post a brand new update, it’s going to be seen organically by way of a max of 300-400 people.
It’s good for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, numerous studies show that popular websites on Facebook are more likely to perform better in search, absolutely nothing so popular websites (variables being equal).
How to travel from 0 to 10,000 Facebook fans
Now that you are believing that developing a lots of Facebook fans is very important to your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.
Note: These are the basic similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans also it continous to develop organically.
Step 1: Firstly – you’ll want a Facebook business page
It sounds silly for that experienced but also for beginners to social media marketing this might be new things: Your own Facebook page differs from a business page.
If you would like to have friends on Facebook to express your holiday photos you’ll need to make a personal page however if you simply wish to have fans and followers to your website or business you’ll need to make a Facebook business page.
So, the first task is usually to just be sure you develop a Facebook business page and also the second step is usually to be sure that your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most important optimization tip of all.
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The excellence of the content posted in your Facebook business page may also determine it’s success or failure.
Having an optimized Facebook page makes it simpler to draw in new fans or higher likes from ads even as will dsicover below.
Step 3: Benefit from your own Facebook account
I mentioned in step one above that you need to possess a business page rather than a personal page, nevertheless, you still need to offer an active personal facebook account.
Here means that:
After you post an update in your business page, one of the ways to improve exposure and likes, is usually to share that post in your personal page also.
People you’ve as friends in your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page which will boost the engagement factor of the posts.
As an effect, facebook will demonstrate your posts to more fans (organically).
So, one of the ways to improve the quantity of individuals who view your posts and go after dark 4% person following is usually to share and promote the post in your personal page.
It is evident how the greater the quantity of friends greater could be the visibility from the post.
Also, ensure that you invite your existing friends (and a new one) to like your Facebook business page. Do this each time you gain a new ‘friend’.
Step 4: Add some Facebook Like box in your website
This is again social media 101 nevertheless, you need to have the Facebook like box in your website for several reasons:
#1 – It’s a method to associate your website together with the Facebook business page. In other words this is a strategy to ‘tell’ search engines that this can be your official Facebook business page.
#2 – When you’re getting a great deal of fans, this can be something needs to be proud off and something to demonstrate on your users (as explained above what this means is popularity, trust and social proof).
#3 – It’s a good way to expand your following organically. Readers can follow your website by clicking such button without having to go to Facebook.
Hint: For maximum results, squeeze LIKE box above fold (about the sidebar).
Hint 2: You can even popup the like box to new users (by way of example, as soon as they spend One minute over a page, as soon as they scroll as a result of the underside or as soon as they try to leave your page – even though this works well when it comes to getting new likes, you have to be careful never to ensure it is too distracting to your users.)
Step 5: Remember these instructions to increase post engagement
So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in the prominent position on our website.
The next natural step is usually to start sharing content to maintain fans happy and perhaps manage to convert them from fans > web site visitors > customers.
Some simple rules to check out that may boost the user engagement using your facebook business page:
#1 – Share relevant content: Share content that your fans expect to see in your page. By way of example, if the web site is about Social websites, share content related to social media marketing rather than about sports or another type you could possibly like. If your users need to read sports news, they understand finding them.
#2 – Don’t forget that they follow your company page to have updates relating to your website (and niche) rather than relating to your social gatherings: If you need to get social, then use your personal Facebook page, your company page is about your website.
#3 – Usually thumb, I personally use my offer page to express content from my niche only, only must share a thing that isn’t related to my niche, I personally use our page.
#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. When you have an advancement to express as well that could benefit your fans, that can be done but don’t add too much.
Try to publish interesting, shareable content that is related to your niche, it sometimes doesn’t come straight from your website. Maintain a balance between promotional and content that your followers may want to read.
Step 6: Share intriquing, notable and good quality content (not merely links)
I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me provide you with one example to understand What i’m saying is.
When you would like to share content from the website on Facebook, you want to Facebook status updates and enter the webpage URL. It looks similar to this:
You can share this informative article without adding any extra information. If your title and pictures are good, you will definately get numerous likes with regards to the time you create the post, quantity of fans etc.
If one another hand, you enrich your posting by adding more info and particularly a listing, then other activities being equal, you’re very likely to grow in likes and shares.
For me this makes sense because individuals that go to a title and image inside their timeline may well not ‘Like It’ because it provides no value to them (don’t forget how the average user is offered numerous postings inside their timeline when they login to Facebook).
On another hand when you give them valuable, good quality and straightforward you just read information (just like a list), they’re going to click the LIKE button given that they read something helpful without having to leave their timeline.
Note: It is a known fact that individuals have a bent of LIKING content without reading it so give them reasons to do this; your website visits may well not increase though the engagement factor of the posts will rise.
Step 7: Share images, videos and emotions
If you are taking a peek at many of the most popular Facebook pages, so as to they tend to express images, videos, infographics, charts etc, and their usual text only postings.
This kind of content gets more likes and shares and for that reason the page gets more fans and followers.
In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:
Step 8: Provide incentives to get more fans & followers
Why should someone follow your Facebook business page?
You must give incentives to facebook users to check out your page. A number of ideas to consider:
Quality updates – Here is the best incentive you can provide your users. Before posting anything in your page, you have to make certain that it offers a superior value on your audience. With this option consistently, you existing followers will share it using friends which will have more users.
Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to LIKE the page first. There are many tools to achieve that but are thinking about when you don’t possess a known brand this many not so successful.
Content upgrades – In case you have your blog post, you may use ask users to adore your page to obtain an latest version of the post. This involves extra tools however it is something worth testing.
Step 9: You should advertise your own content and page
When you develop your company page don’t expect that it’ll magically get 1000s of fans. Apart from the tips outlined above, you also have in promoting your company page in places other than Facebook.
A few ideas to consider that assisted my case:
Promote in other social media marketing networks – In case you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook also. Be polite and reveal to them the benefits from doing this.
Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you can take advantage of twitter’s interactive features.
When you have a new twitter follower, send them a personal (personalized) message and enquire of them to follow yourself on facebook (both your business and personal pages).
This method though it is time consuming, (I did it manually rather than using any tools) it may produce really good results.
Promote in your newsletter – In case you have a newsletter or if you talk with your readers via email, ensure that you ask them to follow your Facebook page.
Do not merely write the FB URL using your signature but ASK them politely to adore your company page.
Step 10: Facebook ads is a must
I have saved one of the easiest and many good ways to improve your Facebook fans for last, as it is often the only one that it’s not free.
Facebook provides a self-service ad platform that can be used either to improve your following (advertise your page), improve your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).
The procedure is quite simple and straightforward. Basically you choose a site you use, select your goal (advertise your page), select your audience (depending on country, age, other demographics and interests) and after that set your everyday budget and duration.
The cost per campaign depends on numerous factors. The easiest method to assess if Facebook ads is an excellent strategy to improve your following, is usually to chance a pilot campaign for a few days.
Spend $10-$20 dollars daily and run the campaigns for the fixed duration (no less than every week). By the end, you can evaluate if the price per like is one area you’re willing to purchase.
I had great results with Facebook ads both for my websites as well as for client websites and that i run campaigns every month (for several days) to further improve my facebook likes.
It needs to be noted by investing in Facebook ads you don’t buy likes but views. Lots of people believe that which you purchase is Facebook likes but actually you have to pay Facebook to demonstrate your ad to more Facebook users.
If what you are advertising is interesting, then more and more people will hit the like button so spend an afternoon and think about the message you would like to display in your ad along with the image to use.
Conclusion
Having a huge quantity of Facebook fans in your business pages is critical for credibility and social promotion purposes.
If this wasn’t important in the initial place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.
Once you need to do the mandatory optimizations on your business page (steps 1 and two above), then your fastest way to get more followers is with Facebook ads. With a bit of A/B testing you can get to 10,000 fans without a lot more than $1,000 (spread in to a amount of months).
Once you need to do everything properly and provided that you have a great products or services, you can expand your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.
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