Tag: fanpage

The 10 steps below demonstrate having a real example ways to get a lot more than 10,000 fans on the Facebook business page.

Facebook may be the king of internet sites using more than 1.79 billion active users monthly (Updated December 2016). It can be employed by a lot more than 60% of Web users Worldwide in fact it is an excellent tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the importance of having many Facebook fans on the business page?

It indicates popularity – It’s obvious the variety of fans reveals how popular an internet site is. A business business page with 100,000 followers is a lot more popular than a page with 1,000 fans and this creates a variety of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, blog or website will need a lot of Facebook fans. 5yrs ago this failed to make a difference in the Modern, social proof is essential.

More fans, more visits – The harder fans you’ve, the higher may be the amount of people that can call at your posts in their timeline and maybe go to your website.

While this is correct, it should be noted that does not your entire fans might find your content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 %) might find your status updates.

This number can vary, but what is essential to comprehend now, is when you’ve 10,000 fans and you post a whole new update, it’ll be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social websites is a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, these days very popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a large amount of Facebook fans is essential on your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to grow organically.

Step 1: First off – you need to have a Facebook business page

It may sound silly for your experienced but also for beginners to social websites this might be new things: A private Facebook page is different from an enterprise page.

If you would like to have friends on Facebook to share your holiday photos you will want to create a personal page however if you simply want to have fans and followers on your website or business you will want to create a Facebook business page.

So, the initial step would be to ensure that you develop a Facebook business page and also the next step would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most significant optimization tip of all.

The excellence of the content posted on the Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw new fans or more likes from ads once we might find below.

Step 3: Reap the benefits of your individual Facebook account

I mentioned in step one above that you need to use a business page and not a personal page, but you still need come with an active personal facebook account.

Here is why:

After you post an update on the business page, a good way to improve exposure and likes, would be to share that post on the personal page at the same time.

People you’ve as friends on the personal page may ‘like’ and ‘interact’ using the post shared from a business page and this will improve the engagement factor of your posts.

As an end result, facebook will demonstrate your content to more fans (organically).

So, a good way to improve the quantity of individuals who view your content and go beyond the 4% person group of fans would be to share and promote the post on the personal page.

It goes without saying the more variety of friends the bigger will be the visibility with the post.

Also, ensure that you invite your entire existing friends (and a new one) to adore your Facebook business page. Do that any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 but you must have the Facebook like box on the website for 3 reasons:

#1 – It’s ways to associate your site using the Facebook business page. Put simply it’s a approach to ‘tell’ search engines like yahoo that is your official Facebook business page.

#2 – When you’re getting a lot of fans, this can be something ought to be proud off and another to indicate to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. Your potential customers can follow your site by clicking etc button without having to head to Facebook.

Hint: For optimum results, position the LIKE box above fold (around the sidebar).

Hint 2: You may also popup such box to new users (for instance, when they spend A minute with a page, when they scroll right down to the lower or when they attempt to leave your page – even though this is useful regarding getting new likes, you ought to be careful never to help it become too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.

The next natural step would be to start sharing happy to keep your fans happy and possibly be capable of convert them from fans > website visitors > customers.

Some simple rules to check out that can improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see inside your page. For instance, if the web site is about Social media marketing, share content in connection with social websites and not about sports or anything else you may like. In case your users desire to read sports news, they are fully aware where to locate them.

#2 – Don’t forget that they follow your small business page to obtain updates about your website (and niche) and not about your social gatherings: If you wish to get social, then make use of your personal Facebook page, your small business page is approximately your site.

#3 – Typically thumb, I personally use my offer page to share content from my niche only, if I have to share a thing that just isn’t in connection with my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. For those who have a campaign to share as well that could benefit your fans, you can do so but don’t go crazy.

Try to publish interesting, shareable content that is in connection with your niche, even if this won’t come from your site. Have a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriquing, notable and top quality content (not only links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with just links. I want to provide you with a good example to understand What i’m saying is.

When you would like to share content from a website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something like this:

You can share this informative article without adding any additional information. In case your title and pictures are great, you’re going to get many likes based on the time you are making the post, variety of fans etc.

If one one other hand, you enrich this page by adding more details and particularly an inventory, then other things being equal, you are more prone to get more likes and shares.

For me as a result sense since people that visit a title and image in their timeline may well not ‘Like It’ since it provides no value in their mind (don’t forget the average user is assigned countless postings in their timeline every time they login to Facebook).

On one other hand once you allow them to have valuable, top quality and easy to learn information (like a list), they’re going to select the LIKE button given that they read something useful without having to leave their timeline.

Note: It is a known indisputable fact that people have a tendency of LIKING content without reading it so allow them to have good reasons to do this; your site visits may well not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at many of the most popular Facebook pages, you will recognize that they have a tendency to share images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. Several tricks to consider:

Quality updates – This can be the best incentive you can give your users. Before posting anything on the page, you should make sure that it offers a superior value to your audience. When you do this consistently, you existing followers will share it using their friends and this will get more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to LIKE the page first. There are numerous tools to do that but consider when you don’t use a known brand this many ‘t be so successful.

Content upgrades – When you have a blog, you can use ask users to enjoy your page to get an new version of your post. This implies extra tools but it is something worth testing.

Step 9: You need to market your own content and page

When you create your small business page don’t expect that it’s going to magically get a huge number of fans. Apart from the tips outlined above, you might also need to promote your small business page in places apart from Facebook.

A few tricks to consider that assisted my case:

Promote in other social websites networks – When you have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and reveal to them the benefits from the process.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you can make the most of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and get these phones follow yourself on facebook (both your personal and business pages).

This method although it is time consuming, (Used to it manually and not using any tools) it may produce really good results.

Promote inside your newsletter – When you have a newsletter or you talk with your readers via email, ensure that you ask them to follow your Facebook page.

Do not only write the FB URL through your signature but Question them politely to enjoy your small business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and quite a few effective ways to enhance your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to enhance your group of fans (market your page), boost your posts, get more leads, increase conversions or carry out a variety of other actions (as shown inside the image above).

The procedure is quite basic and straightforward. Basically you choose a website you possess, select your goal (market your page), select your audience (according to country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign is dependent upon many factors. The simplest way to assess if Facebook ads is a good strategy to enhance your group of fans, would be to manage a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at the very least weekly). By the end, you can determine if the price per like is a thing you are ready to buy.

I had accomplishment with Facebook ads both for my websites and for client websites and that i run campaigns every month (for a few days) to further improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. A lot of people feel that everything you buy is Facebook likes but in reality you make payment for Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit such button so spend some time and consider the message you would like to display inside your ad along with the image to work with.

Conclusion

Having a large variety of Facebook fans on the business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations to your business page (steps 1 and 2 above), then the simplest way to get additional followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no a lot more than $1,000 (spread in a amount of months).

Once you do everything properly and given that you have a great services or products, you can improve your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.