Based on the FDI policy guidelines, “Marketplace style of e-commerce means providing of the it platform by an e-commerce entity on a digital and electronic network to do something as a facilitator between buyer and seller.”
The primary feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for customers to have interaction which has a great number of sellers onboard to acquire a product online. Thus, when a product from amazon is bought, you’re actually acquiring it from your registered seller by it. As such the item is just not directly sold by amazon. Here, amazon is simply a website platform which facilitates a meeting spot for someone to meets numerous seller and give various options and price levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product range and the serious customers may sign in to those website to get a specific product range, for example caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Stage
Almost all of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who may have inked privileged relates to them that helps them offer great deals or discounts to the customers. This might include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within a pre-agreed arrangement.
It’s easy to realize that some goods are entirely on the website at 40% -60% discounts that’s even hard for the maker to offer. It’s easy to realize that you can find 40-50 sellers to get a ONline book store bangalore but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for the products, thereby also frustrate these multiple genuine sellers to succeed in the customers using honest pricing offers.
Virtually all e-commerce players are on the verge of re-discovering their business models and wish to become profitable sooner. Truth be told, none have been capable of seeing a cent in profit up to now. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and several have been sold-out to other people. Year 2017 would see a lot more to fasten belts and continue to keep solve this riddle lest they perish inside the race to the survival in the fittest.
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