What’s promising was that around 40% with the exhibitors stood a trade show video running. It had been inspiring that numerous exhibitors understood the effectiveness of video to quickly convey how their items work. Made us feel warm and fuzzy inside.
Unhealthy news was that a lot of from the videos were absolutely appalling.
Why so appalling you may ask? Some were bad simply because they was clueless that of the strength of production values in giving the proper impression for their audience. Others had no strategy whatsoever.
You need a trade exhibition video strategy
Many organisations feel that playing their marketing video in a trade show is all there is for it.
The principle purpose of a marketing video is always to sell services or products. It references your reason for differentiation, that your product works, the actual way it may be used plus it all fits in place with believable testimonials. It tells your organization story in around 5-8 minutes.
This can be perfectly ideal for showing your video inside a peaceful and cozy area – such as an office or boardroom. Where there are usually comfy seats and even multichannel audio for that ultimate viewing experience.
In comparison, the display video has a difficult life. There are just seconds to grab the interest of weary passers-by. It has to make itself heard against the din with the booming PA system. And contains to get interesting enough to keep people’s attention for more than a matter of seconds, to ensure that messages get understood.
You cannot expect the regular marketing video so that you can shine under these tough conditions.
Exactly what can one does to produce your display video survive life from the tough streets in the trade exhibition?
Express it with titles
Expos are noisy places. Do not expect that men and women will be able to hear or focus on what your narrator has to say.
Replace the voiceover with clear titles that designate the proceedings. Men and women will be being attentive at different times inside video, so ensure you have titles up all the time. Only communicate six clear messages or fewer.
Allow it to be upbeat
You simply have three seconds or fewer to get attention. Use exciting visuals, upbeat music and appealing titles. Not have the same shot running more than 5 seconds.
Choose music wisely. One video we saw featured loud heavy metal and rock music. Not just that sound truly awful, nevertheless the video content was mainly made up of happy snaps of staff ready their equipment. If it wasn’t bad enough, staff with the stand were too busy singing along to greet customers. This company might have done better by not showing their video.
Which brings me to my next point, blurry home cameras and shoddy still pictures allow you to look cheap. Avoid which makes it yourself, unless you can allow it to be look like you didn’t. Viewers will be left with the feeling of the kind of business you’re as well as what to expect when performing business together with you by watching your video. A poor quality video will turn people away.
Maintain it short
You’d be kidding yourself if you think a thief will expend seven minutes watching your video – all while standing up.
Maintain your video to some period of four minutes or fewer. Make space around your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to observe their video. Comfy chairs were set out, in addition to a table with mints.
Do what you can to present attendees the opportunity watch your video. By way of example, hiding your television screen behind your desk and continually standing in front from it reduces the ability of one’s video to attract passers-by.
Trade event videos are specialised promotional tools that must definitely be adapted on their unique environment.
This requires re-editing your marketing video. And before you cry, ‘that sounds expensive’. Bare in mind that all it demands is a re-cut of your footage. As a trade event video is shorter and requirements no voiceover, the price may be as low as 30-40% from the expense of your original marketing presentation.
Display success is all about getting noticed and letting people discover how you are able to solve their problem.
Be sure that your video builds brand recognition, communicates whatever you do, will give you credibility and gets people attempting to talk with you. Otherwise, you’re just wasting your marketing dollars.
To read more about expo videos check this resource