What is Private Labeling?
Private-label merchandise is made by one company to be sold on the market under other company’s brand. In garments business, these are clothing using a label limited to local store or even a chain of stores. These clothing might be created by retailer’s in-house designers or by outside manufacturers. There are several textile services available nowadays. Among such services those of private labeling. The lenders engaged in providing private labels, conserve the retailers in customizing their clothing lines because of their specific sets of consumers. The stores know their target audience as well as requirements through constant research. In fact, some of them their very own product evaluation centers that talk to shoppers with regards to their present and future needs.
How are customers benefited?
Consumers reach select quality clothing at reduced prices as compared with manufacturers’ established brands knowning that too without looking forward to any discounts or promotional pricing. To remove all doubts about quality, some stores keep others brands too with their private labeled clothing. Once the customers compare both the to see that they may save significantly as well as get equivalent and sometimes better made, they prefer to purchase in which you labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Even though the notion of private labeling was more prevalent in food items and also other health & beauty products and comparatively a new comer to the clothing business, yet it’s making big on this sector, growing day by day.
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