What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds will be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price by holding an exceptional position that attracts regardless of how alike.
The McD’ Fast food restaurants will be ideal in experiencing the coffee cultures which are growing during the entire globe. These coffee cultures covered with Starbucks and personal cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance of in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers enroute towards the cinema, take-away, or going back to work. They are hunting for a short-term experience that is fast with excellent service at a reasonable cost.
McD Fast food restaurants will be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo enables for fast recognition, credibility and belief within the new venture. However for further differentiation in the fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours which can be sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded from this adult experience.
McDonalds is acknowledged for being open until late and their Coffee Shops would thus match the huge consumer demand from club/bar goers and tourists that will subscribe to a product that permits these phones enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their affordable prices in comparison to Starbucks etc would permeate countries where coffee shops are believed a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants because they can connect to the same knowledge about affordable prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty on the brand.
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