Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.
“They add this type of pop of color, they just they make you cheerful.”
Ahmed is referring to the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization dedicated to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i found these beautiful colored sandals from your market,” he says.
he brought a number of the shoes back to NJ, had his girlfriend use them which happened:
“Everywhere she went she received tons of compliments on the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted moobs – but there was an issue with simply importing them. The artisans making the sneakers only made 3 or 4 dollars per day, hardly enough to meet their basic needs, much less support a household.
“The effort they put behind these shoes is simply significant. These folks were definitely very underpaid for their crafts and skills and we desired to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in every.
That money would go to paying Naraam artisans above rate for intricate work. Also…
“We are doing profit sharing with them, and we are also supplying them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful peep toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter location for everyone.
“I think it brings two cultures together. It gets people together that way.”
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