Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example getting more than 10,000 fans on your Facebook business page.

Facebook is the king of social support systems exceeding 1.79 billion active users per month (Updated December 2016). It really is utilized by more than 60% of Online users Worldwide which is a fantastic tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the significance about having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the quantity of fans reveals how popular an online site is. A cheap business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans which results in a quantity of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website needs to have a lot of Facebook fans. Five Years ago this would not subject however in the Modern, social proof is important.

More fans, more visits – The greater fans you’ve, the harder is the amount of people which will see your posts inside their timeline and perchance go to your website.

While this is true, it needs to be noted that your entire fans will see you.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of one’s followers (only Four percent) will see your status updates.

This number may vary, what is important to know now, is actually you’ve 10,000 fans so you post a fresh update, it’ll be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, many studies show popular websites on Facebook may perform better in search, absolutely nothing so well received websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re convinced that creating a large amount of Facebook fans is important to your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and it continous growing organically.

Step 1: Firstly – you need to have a Facebook business page

It may sound silly to the experienced nevertheless for beginners to social media marketing this can be a new challenge: An individual Facebook page differs from an enterprise page.

If you need to have friends on Facebook to share your holiday photos then you need to make a personal page however if you want to have fans and followers to your website or business then you need to make a Facebook business page.

So, step one is always to make certain you build a Facebook business page and the next step is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most critical optimization tip coming from all.

The quality of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw new fans or higher likes from ads as we will see below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step one above you will want to have a business page and not a private page, but you still need provide an active personal facebook account.

Here means that:

After you post an update on your business page, a great way to boost exposure and likes, is always to share that post on your personal page at the same time.

People you’ve as friends on your personal page may ‘like’ and ‘interact’ together with the post shared out of your business page as well as improve the engagement factor of one’s posts.

As a result, facebook shows you to more fans (organically).

So, a great way to boost the quantity of folks that view you and go at night 4% individuals group of fans is always to share and promote the post on your personal page.

It is evident how the greater the quantity of friends the greater would be the visibility from the post.

Also, make certain you invite your entire existing friends (and new ones) to enjoy your Facebook business page. Do this any time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again facebook marketing 101 but you have to have the Facebook like box on your website for several reasons:

#1 – It’s a method to associate your website together with the Facebook business page. Put simply it is just a way to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you are getting a lot of fans, this can be something ought to be proud off and something to demonstrate in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to grow your group of fans organically. Your potential customers can follow your website by clicking etc button while not having to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup such box to new users (for instance, after they spend A minute over a page, after they scroll into the lower or after they attempt to leave your page – even though this is effective regarding getting new likes, you should be careful to never make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box in a prominent position on the website.

The next natural step is always to start sharing prepared to keep your fans happy and possibly find a way to convert them from fans > website visitors > customers.

Some simple rules to check out which will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. As an example, should your website is about Social networking, share content related to social media marketing and not about sports or anything else you could possibly like. In case your users want to read sports news, they do know where to find them.

#2 – Don’t forget that they can follow your company page to have updates about your website (and niche) and not about your social gatherings: If you want to get social, then make use of personal Facebook page, your company page is about your website.

#3 – Usually thumb, I personally use my offer page to share content from my niche only, basically must share something just isn’t related to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. For those who have an offer to share or something that might benefit your fans, that can be done but don’t drink too much.

Try to create interesting, shareable content which is related to your niche, evidently this doesn’t come from your website. Have a very balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests concerning the impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. Allow me to offer you a good example to understand what What i’m saying is.

When you need to share content out of your website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this article without adding any other information. In case your title and pictures are perfect, you will definately get many likes with regards to the time you’re making the post, quantity of fans etc.

If one the opposite hand, you enrich this page with the help of more information especially a subscriber base, then other things being equal, you are prone to gain more likes and shares.

For me this will make sense since people that visit a title and image inside their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is offered a huge selection of postings inside their timeline should they login to Facebook).

On the opposite hand if you give them valuable, top quality and straightforward to read information (being a list), they’re going to click the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It is just a known proven fact that everyone has an inclination of LIKING content without reading it so give them top reasons to do this; your website visits might not exactly increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A couple of ideas to consider:

Quality updates – Here is the best incentive you’ll be able to offer users. Before posting anything on your page, you need to ensure that it offers a superior value in your audience. With this option consistently, you existing followers will share it making use of their friends as well as get more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to LIKE the page first. There are several tools to achieve that but consider if you don’t have a known brand this many not so successful.

Content upgrades – When you have your blog post, you can use ask users to enjoy your page to get an latest version of one’s post. This calls for extra tools yet it’s something worth checking out.

Step 9: You need to market own content and page

When you create your company page don’t expect that it’ll magically get a huge number of fans. Aside from the tips outlined above, there is also to promote your company page in places apart from Facebook.

A few ideas to take into consideration that helped my case:

Promote in other social media marketing networks – When you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join your self on Facebook at the same time. Be polite and reveal to them the benefits from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you’ll be able to take advantage of twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow your self on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to it manually and not using any tools) it may produce great results.

Promote in your newsletter – When you have a newsletter or you engage with your readers via email, make certain you ask them to follow your Facebook page.

Do not merely write the FB URL through your signature but Inquire politely to enjoy your company page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and most great ways to raise your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform which can be used either to raise your group of fans (market page), enhance your posts, get more leads, increase conversions or execute a quantity of other actions (as shown from the image above).

The procedure is pretty easy and straightforward. Basically you end up picking a webpage you possess, select your main goal (market page), select your audience (depending on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign is dependent upon many factors. The easiest method to assess if Facebook ads is a good solution to raise your group of fans, is always to chance a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at the very least weekly). Towards the end, you’ll be able to determine if the price per like is one thing you are prepared to buy.

I had accomplishment with Facebook ads both for my websites and for client websites and i also run campaigns each month (stay) to improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Many individuals think that that which you buy is Facebook likes in fact you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit such button so spend time and look at the message you need to display in your ad as well as the image to use.

Conclusion

Having a big quantity of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations in your business page (steps 1 and 2 above), then this easiest method to obtain additional followers is to use Facebook ads. Along with some A/B testing you can get to 10,000 fans without any more than $1,000 (spread in a amount of months).

Once you do everything properly and provided that there is a great products or services, you’ll be able to grow your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.