Exactly how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example ways to get a lot more than 10,000 fans in your Facebook business page.

Facebook is the king of social networks with over 1.79 billion active users a month (Updated December 2016). It really is utilised by a lot more than 60% of Web users Worldwide and it’s also a fantastic tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you might want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the need for having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website or blog will need plenty of Facebook fans. Five-years ago this failed to make any difference however in the Modern, social proof is very important.

More fans, more visits – The more fans you have, the harder is the amount of people that will visit your posts of their timeline and perchance see your website.

While this is true, it should be noted that does not your entire fans will see you.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your followers (at most Four percent) will see your status updates.

This number can differ, what is very important to understand now, is actually you have 10,000 fans so you post a brand new update, it will likely be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, many studies show that popular websites on Facebook are more inclined to perform better in search, than not so popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you are convinced that having a lot of Facebook fans is very important for your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous growing organically.

Step 1: Firstly – you might want a Facebook business page

It may sound silly to the experienced however for beginners to social websites this may be a new challenge: A personal Facebook page is different from a small business page.

If you want to have friends on Facebook to express your holiday photos you will want to generate a personal page but if you wish to have fans and followers for your website or business you will want to generate a Facebook business page.

So, the first step is always to make certain you create a Facebook business page and the alternative is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most significant optimization tip of all.

The company’s content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to get new fans or maybe more likes from ads as we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in the first step above you need to have a business page and never an individual page, nevertheless, you still need to offer an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one of the ways to improve exposure and likes, is always to share that post in your personal page as well.

People you have as friends in your personal page are more inclined to ‘like’ and ‘interact’ using the post shared out of your business page and this will raise the engagement factor of your posts.

As a result, facebook can have you to more fans (organically).

So, one of the ways to improve the volume of folks that view you and go after dark 4% person fan base is always to share and promote the post in your personal page.

It goes without saying that this more variety of friends the greater would be the visibility in the post.

Also, make sure that you invite your entire existing friends (and a new one) to like your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media 101 nevertheless, you need to have the Facebook like box in your website for several reasons:

#1 – It’s a method to associate your site using the Facebook business page. To put it differently it is just a strategy to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you are getting plenty of fans, this really is something you needs to be proud off the other to exhibit for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to grow your fan base organically. Your potential customers can follow your site by clicking so on button without needing to visit Facebook.

Hint: For maximum results, set the LIKE box above fold (on the sidebar).

Hint 2: You may also popup the like box to new users (for example, after they spend One minute on the page, after they scroll down to underneath or after they attempt to leave your page – although this is successful regarding getting new likes, you have to be careful never to ensure it is too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed the like box in a prominent position on our website.

The next natural step is always to start sharing content to keep your fans happy and perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to follow that will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing in your page. By way of example, in case your web site is about Social websites, share content in connection with social websites and never about sports or some different you might like. Should your users wish to read sports news, they understand finding them.

#2 – Don’t forget that they follow your business page to obtain updates relating to your website (and niche) and never relating to your social gatherings: If you wish to get social, then takes place personal Facebook page, your business page is all about your site.

#3 – Usually thumb, I take advantage of my business page to express content from my niche only, only need to share a thing that just isn’t in connection with my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you’ve got a campaign to express as well that could benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content which is in connection with your niche, it sometimes does not come directly from your site. Keep a balance between promotional and content your followers might want to read.

Step 6: Share intriquing, notable and top quality content (not just links)

I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to provide you with a good example to understand I mean.

When you want to share a post out of your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this informative article without adding any additional information. Should your title and pictures are perfect, you’re going to get several likes with respect to the time you create the post, variety of fans etc.

If one the other hand, you enrich this post with the help of more info and particularly a list, then other pursuits being equal, you’re more prone to get more likes and shares.

For me this may cause sense because those that visit a title and image of their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget that this average user is offered hundreds of postings of their timeline should they login to Facebook).

On the other hand once you give them valuable, top quality and straightforward to read information (being a list), they are going to select the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: It is a known fact that people have an inclination of LIKING a post without reading it so give them top reasons to accomplish that; your site visits may well not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at many of the most popular Facebook pages, you will recognize that they have a tendency to express images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. A few ideas to consider:

Quality updates – This can be the best incentive it is possible to give your users. Before posting anything in your page, you have to make sure that it gives you value for your audience. With this option consistently, you existing followers will share it using friends and this will get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Just like the page first. There are numerous tools to do this but consider that if you don’t have a known brand this many ‘t be so successful.

Content upgrades – When you have your blog, you need to use ask users to love your page to get an updated version of your post. This requires extra tools yet it’s something worth testing.

Step 9: You’ll want to promote your own content and page

When you develop your business page don’t expect it will magically get a huge number of fans. In addition to the tips outlined above, there is also to advertise your business page in places aside from Facebook.

A few ideas to take into account that worked for my case:

Promote in other social websites networks – When you have accounts to social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join your self on Facebook as well. Be polite and tell them the benefits from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and have these phones follow your self on facebook (your personal and business pages).

This method even though it ‘s time consuming, (I did so it manually and never using any tools) it may produce fantastic results.

Promote in your newsletter – When you have a newsletter or you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not just write the FB URL through your signature but Question them politely to love your business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot effective ways to raise your Facebook fans for last, because it is the only person that it’s not free.

Facebook provides a self-service ad platform that can be used either to raise your fan base (promote your page), improve your posts, get more leads, increase conversions or perform a variety of other actions (as shown from the image above).

The procedure is fairly easy and straightforward. Basically you decide on a site you own, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign depends on several factors. The best way to assess if Facebook ads is a great means to fix raise your fan base, is always to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than per week). At the end, it is possible to decide if the fee per like is a thing you’re willing to purchase.

I had great results with Facebook ads both for my websites and for client websites i run campaigns each month (for several days) to boost my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Lots of people believe that that which you purchase is Facebook likes but in reality you have to pay Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit the like button so spend some time and think about the message you want to display in your ad as well as the image to make use of.

Conclusion

Having a huge variety of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the initial place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations for your business page (steps 1 and two above), then the simplest way to get additional followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without any a lot more than $1,000 (spread in to a period of months).

Once you need to do everything properly and given that you have a great services or products, it is possible to grow your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.