If you’re spending too much time fixing your business, and never obtaining the results you would like, you might have a small business process or two that’s broken and needs fixing.
Most companies I come across have the ability to the identical kinds of problem. Their Follow Through is either broken or non-existent. In addition they do not have a system in position of these ways to work accordingly.
let’s quickly start at square one. I’m not likely to really enter into what your doing wrong what is actually broken, that’s simply redundant I’ll only speak about what works as a result of only a little space to be able to get consistent and predictable results.
First it is important to know the different sorts of media platforms most companies use make an effort to market their product or services.
These media channels exist online along with offline and I’ll name only some of the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the idea.
Being a company owner I will bet that you are operating on a one dimensional basis which can be very limiting when it comes to gaining a reliable customer base.
The harder media you may use effectively the harder successful your operations can become. Key phrase “Effectively”….
However Let’s not go jumping into any each media platform convinced that the harder you apply the better chances you have for success.
It won’t if you take the identical broken system to multiple media channels You’ll fail and you will probably fail miserably.
The key is to repair your broken processes or else you should have the identical results will every one of the media channels you advertise on.
How can you Correct it.
You will find 3 components that all businesses will need to have in position to be able to use a conssistent flow of new leads and clients.
Component 1 ~ You must first let me give you, use a compelling offer to attact your perfect customer.
By all means steer clear of how to get leads your ultimate goal like a company owner is always to solve problems by presenting methods to a targeted customer.
Your advertisements should speak directly to an ideal client giving them a definite solution to a problem they are experiencing. No exceptions for this rule.
Component 2 ~ You must have a method to capture leads. If you do not use a system in position for capturing the eye of your prospects before trying to market them, you are way off of the mark.
Fix this now! There all types of lead capture software out online that can be used I fould contributing Pages are pretty solid have a look. They have a good system in order to companies make this happen.
Component 3 ~ You must have a method to telephone your leads. If you believe about this everything you have ever bought or joined there is an engaging offer to first gain your attention.
When they’d your attention you were accompanied with and given more info.
In the event the offer was at line in what you were searching for that would solve the immediate problem that your were having, that’s when and only once you made the decision to buy.
Your visitors, clients, and prospects are not any different.
1. Present an engaging solution to a problem disguised being an offer
2. capture charge
3. Followup and make the sale.
This can be a really broad overview but I hope it will help you to start thinking in the right direction like a company owner.
In your Success
-Larry
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