Globally, using cell phones, smartphones, iPads and tablets for surfing the world wide web is growing in an alarming rate due to the convenience, cost-efficiency, ease and comfort. The usage of cellular phones is closing digital divide involving the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly as a way to reach these mobile users. Just one way of this is usually to create designs that are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web site design (RWD) is really a technique employed in web site design to allow webpages answer the display size, orientation and platform in the device a person is viewing with.
Responsive design would be the simple most important factor containing changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. For example, if the user switches coming from a cellular phone into a tablet device, the site automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities linked to designing such websites, the following are the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale using the layout to show and hide areas of images on the website. This fluidity helps it be user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your internet site no matter the environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that would not have options are really missing out. Is the hottest global search results, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals devoted to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we are able to safely say without a doubt that having a responsive website can help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is usually higher priced and/or inconvenient than using cellular phones. Mobile phones offer easy and quick access to information on the move. Responsive websites are thus cost effective for users who spend little to no amount of time in a workplace.
For businesses, the responsive web site design reduces design and development costs since they don’t have to develop different websites for several devices. Additionally, businesses will save you money on maintenance costs because they will be concentrating on merely one website.
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