According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of the information technology platform by an e-commerce entity over a digital and electronic network to do something being a facilitator between buyer and seller.”
The primary feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for purchasers to get having a great number of sellers onboard to acquire a product or service online. Thus, when a product from amazon is bought, you might be actually buying it from the registered seller by using it. Consequently the item isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering location for someone to meets many seller and offer various options and price levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may log in to those website to get a specific product range, for example caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Arena
Most of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or possibly a large enterprise who have applied for privileged works with them which assists them offer cheap deals or discounts for the customers. This might add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player with a pre-agreed arrangement.
It’s easy to see that some merchandise is positioned on your website at 40% -60% discounts that’s even hard for the producer to supply. It’s easy to see that you’ll find 40-50 sellers to get a medical books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to succeed in absolutely free themes using their honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and wish to become profitable sooner. Truth be told, none happen to be able to see anything in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and lots of happen to be soldout to other people. Year 2017 would see additional to lock belts and pursue to solve this riddle lest they perish in the race for the survival of the fittest.
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