Posters have already been an element of everyday activity since the printing industry exercised how you can mass-produce coloured prints while on an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became more widely used for from promotion, advertising, and art.
With all the advance of digital marketing and advertising, some state that printed marketing is now obsolete. But, printed industry is still going strong. In the following paragraphs, NPS blogs about the logic behind why you could possibly choose poster printing.
Targeted advertising
Posters are available in a variety of sizes, meaning they are often placed in multiple different locations. Poster printing permits you to target a message specifically to the people which will walk past and see it.
Whether you’re putting your posters within a shop window or tacking them to lampposts – poster printing is an excellent targeted marketing device that will be sure that your message is heard from the highest number of individuals possible.
Cost-effective
When compared with other types of printed ads, poster printing is comparatively affordable – and always cost-effective. Think about the cost-per-impression of the online ad – most impressions are produced on people already looking for relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it can be seen by not just your target market but additionally other people walking by. The reason being people don’t elect to have a look at poster advertising – it’s there, it’s in their face, and they’ll read it without even noticing they’re!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you receive the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a recent survey by Outdoor Media Centre discovered that 92% of buyers said they’d seen outdoor poster advertising inside the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that same day.
Contemplate it – how many times have you seen a “SALE” poster in the shop window and felt lured to play for a look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level somewhere where it’s bound to make an effect.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and provide tons of benefits, including:
A massive array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
Check out about poster printer browse our site