Posters are already part of everyday life since the printing industry worked out how you can mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became more widely utilized for everything from promotion, advertising, and art.
With the creation of internet marketing and advertising, some say that printed marketing has become obsolete. Yet, the print marketplace is still going strong. In the following paragraphs, NPS blogs about the logic behind why you may choose poster printing.
Targeted advertising
Posters come in a variety of sizes, meaning they could be put into multiple different locations. Poster printing lets you target a message specifically to those which will walk past to see it.
Whether you’re putting your posters in a shop window or tacking them to lampposts – poster printing is an excellent targeted advertising tool which will ensure your message is heard with the highest amount of people possible.
Cost-effective
Compared to other sorts of printed marketing materials, poster printing is relatively affordable – try to cost-effective. Consider the cost-per-impression of the online ad – most impressions are created on people already seeking relevant keywords.
With poster printing, each poster occupies a physical location, meaning it may be seen by not just your target audience but also other folks walking by. For the reason that people don’t elect to examine poster advertising – it’s there, it’s of their face, and they’ll make out the print with out noticing they’re!
Posters might be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you receive the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a current survey by Outdoor Media Centre found out that 92% of shoppers said they’d seen outdoor poster advertising in the Half an hour before they purchased something, with 82% saying they’d impulse purchased on that same day.
Think it over – how often have you seen a “SALE” poster in a shop window and felt lured to play for any look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s sure to make an impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and provide loads of benefits, including:
A huge range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
For more information about poster printing visit our new resource