The good thing was that around 40% with the exhibitors had a trade event video running. It was inspiring that lots of exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The bad news was that a lot of from the videos were absolutely appalling.
Why so appalling i hear you ask? Some were bad given that they had no idea about with the power production values in giving the correct impression on their audience. Others didn’t have strategy whatsoever.
You want a display video strategy
A lot of companies think that playing their marketing video at a trade show is there is certainly to it.
The primary reason for an advertising video is to sell a product or service. It discusses your point of differentiation, that your product works, how it may be used plus it all comes together with believable testimonials. It tells your company story in around 5-8 minutes.
This can be perfectly suited to showing your video in a peaceful and comfy area – such as an office or boardroom. Where there are usually comfy seats and also multichannel audio for the ultimate viewing experience.
In contrast, the trade show video features a difficult life. It only has seconds to get the interest of weary passers-by. It should make itself heard against the din from the booming PA system. And possesses to get interesting enough to hold people’s attention for longer than a short time, to ensure that messages get understood.
You can not expect the original marketing video to be able to shine under these tough conditions.
Exactly what can you are doing to produce your trade exhibition video survive life from the tough streets of the trade event?
Voice it out with titles
Expos are noisy places. Usually do not expect that individuals can hear or focus on what your narrator has to say.
Switch the voiceover with clear titles that designate the proceedings. Men and women be tuning in at different times inside video, so be sure you have titles up always. Only communicate six clear messages or less.
Help it become upbeat
You simply have three seconds or less to get attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running for longer than 5 seconds.
Choose music wisely. One video we were treated to featured loud heavy metal and rock music. Not just did it sound truly awful, nevertheless the video content was mainly consisting of happy snaps of staff ready their equipment. If it wasn’t bad enough, staff with the stand were too busy singing along to greet customers. This provider might have done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures allow you to look cheap. Avoid which makes it yourself, unless you can help it become look like you didn’t. Viewers will probably be using an impression of what kind of company you are and what you may anticipate when you are performing business along with you by watching your video. A poor quality video will turn people away.
Ensure that it stays short
You’d be kidding yourself if you feel that a person will expend seven minutes watching your video – all while standing up.
Keep the video to a duration of four minutes or fewer. Result in the area around your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to look at their video. Comfy chairs were put down, and also a coffee table with mints.
Do what you can to offer attendees the chance to be careful about your video. As an example, hiding your television screen behind the office and continually browsing front from it reduces the ability of one’s video to attract passers-by.
Trade exhibition videos are specialised promotional tools that really must be adapted on their unique environment.
This implies re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Keep in mind that most it requires is really a re-cut of one’s footage. Being a trade show video is shorter and requirements no voiceover, the fee may be as little as 30-40% from the expense of your original marketing presentation.
Display success is focused on getting noticed and letting people recognize how you can solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, offers you credibility and gets people attempting to speak to you. Otherwise, you’re just costing you marketing dollars.
For more information about expo videos browse this site: click to read more