The good thing was that around 40% of the exhibitors were built with a display video running. It absolutely was inspiring that numerous exhibitors understood the potency of video to quickly convey how their goods work. Made us feel warm and fuzzy inside.
Unhealthy news was that a majority of of the videos were absolutely appalling.
Why so appalling you may well ask? Some were bad since they had no idea about of the power production values in giving the proper impression on their target audience. Others had no strategy whatsoever.
You want a display video strategy
A lot of companies believe playing their marketing video at a display is perhaps all there exists into it.
The key reason for an advertising video is always to sell a product or service. It covers your reason for differentiation, that your product works, the way can be used and yes it all fits in place with believable testimonials. It tells your business story in around 5-8 minutes.
This is perfectly well suited for showing your video in a peaceful and cozy area – such as an office or boardroom. Where there are usually comfy seats and also multichannel for your ultimate viewing experience.
In contrast, the trade event video includes a difficult life. There are just seconds to grab the eye of weary passers-by. It requires to make itself heard against the din from the booming PA system. Possesses being interesting enough to support people’s attention for over a short time, to ensure that messages get understood.
You can not expect the original marketing video in order to shine under these tough conditions.
So what can you are doing to create your trade exhibition video survive life within the tough streets with the trade show?
Voice it out with titles
Expos are noisy places. Do not expect that folks will be able to hear or concentrate on what your narrator says.
Replace the voiceover with clear titles that designate what’s going on. Men and women be attentiveness at different times from the video, so ensure you have titles up all the time. Only communicate six clear messages or less.
Help it become upbeat
You only have three seconds or less to post attention. Use exciting visuals, upbeat music and appealing titles. Lack the same shot running for more than 5 seconds.
Choose music wisely. One video we had featured loud metal music. Not just that sound truly awful, but the video content was mainly composed of happy snaps of staff near you their equipment. In the event it wasn’t bad enough, staff at the stand were too busy singing along to greet customers. This company would’ve done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures allow you to look cheap. Avoid which makes it yourself, if you can’t help it become appear to be you didn’t. Viewers will be still having the feeling of the kind of company you happen to be and what you may anticipate when performing business with you by watching your video. A poor quality video will turn people away.
Ensure that is stays short
You would be kidding yourself if you think a thief will spend seven minutes watching your video – all while standing.
Maintain your video to a length of four minutes or fewer. Make the area around your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to observe their video. Comfy chairs were put down, and a table with mints.
Do what you can to offer attendees the opportunity to watch your video. For example, hiding your television screen behind the office and continually waiting in front of it decreases the ability of your respective video to get passers-by.
Trade exhibition videos are specialised promotional tools that must be adapted to their unique environment.
This requires re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Keep in mind that most it involves can be a re-cut of one’s footage. As a trade show video is shorter and requires no voiceover, the cost may be as low as 30-40% of the price of your original marketing presentation.
Trade show success is centered on getting noticed and letting people understand how you can solve their problem.
Be sure that your video builds brand recognition, communicates what you do, provides you with credibility and gets people planning to talk to you. Otherwise, you’re just costing you marketing dollars.
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