Event listings websites form a fundamental part of any event web marketing strategy. Free listing services including Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to a massive local and global audience of over 78 million event-goers a month. With that kind of reach, it’s very important that promoters utilize this free promotion method.
The good qualities are obvious – totally free, promoters can access many new channels for marketing event information, ticket links and artist lineups. This will drive awareness, attendance and, critically, ticket sales. By piggy-backing around the popularity of some of the world’s top event sites, event organisers can overcome relative obscurity especially with fresh events. You can find, however, some downsides. Adding listings to these sites ‘s time consuming, taking on hours or perhaps days with respect to the quantity of events and how many sites are utilized. Additionally, sometimes editorial restrictions on the individual listing sites allow it to be hard to categorise events properly and premium content can steal away reader attention.
To operate listing sites as effectively as possible, promoters should consider these:
Ensuring that your events are properly categorised:
Always tag your events with many different specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ make an effort to explore minor genres and make use of artist names, venue names and locations to help searchers at the same time.
If there’s no field for tags when submitting your event, include it in an email for the listing site editor, or add tags towards the event description. There is not any time listing your event on listings sites if no-one can think it is!
Making your event be noticeable:
Use images and ensure it matches the editorial criteria with the listing site (some sites require large images, some small, and several a specific size ratio). Listings with photos less complicated more likely to attract reader attention
Always include a ticket link. If someone is browsing a listings site and finds your event, you need to allow it to be pretty simple to allow them to attend.
Use lists or summary sentences when describing the big event or the lineup. Big blocks of text take time and effort to see and off-putting for readers around the listings sites.
Time efficiency:
Search for online marketing software for event owners that permits promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once and the rest are posted automatically. Here is the most beneficial and efficient approach to list events online
Offer internships. Many young people are interested in breaking into the events and entertainment space and are willing to help suprisingly low stipends to provide event work to their resume. Get interns to aid with event listings and in return offer them the chance to try other areas of your event work
Find the best listings sites and ignore the others. While this entails you’ll will lose out on some of the web audience of event-goers, you will save time by picking the superior Four or five sites tightly related to your events.
Never underestimate the price of free listings sites – there isn’t any better way, for free, to reach a big audience of online readers seeking events – just who you wish to reach! Try adding your event to free listings sites and discover those perform best on your events.
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