What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense through holding a unique position that attracts children and grown ups alike.
The McD’ Coffee houses could be ideal in experiencing the coffee cultures which are growing through the entire globe. These coffee cultures covered with Starbucks and also cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to cafes as time-killers en route to the cinema, take-away, or rediscovering the reassurance of work. They may be searching for a short-term experience which is fast with excellent service in a fair price.
McD Coffee houses will be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo will allow for fast recognition, credibility and belief inside the new venture. However for further differentiation from the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which can be sometimes used in certain countries. Also introducing much more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded out of this adult experience.
McDonalds is renowned for being open until late along with their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that would subscribe to a brand that enables these phones enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, and their more affordable prices compared to Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they are able connect to the same exposure to more affordable prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.
For additional information about McDonalds breakfast menuPin copied text snippets to stop them expiring after 1 hour please visit site: look at here now.