What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense through holding a distinctive position that interests regardless of how alike.
The McD’ Coffee Shops will be ideal in tapping into the coffee cultures which might be rapidly expanding through the globe. These coffee cultures covered with Starbucks and personal cafes attract people who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers en route to the cinema, take-away, or returning to work. They’re looking for a short-term experience which is fast with excellent service from a reasonable price.
McD Fast food restaurants could be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and the standby time with the infamous ‘M’ logo would allow for fast recognition, credibility and belief within the new venture. Except for further differentiation through the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee shops; so students are not entirely excluded from this adult experience.
McDonalds is renowned for being open until late in addition to their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that might buy into a brand which allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, and their affordable prices in comparison to Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they can access the same knowledge of more affordable prices, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.
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