What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost and also by holding a unique position that attracts children and grown ups alike.
The McD’ Cafes will be ideal in experiencing the coffee cultures that are expanding as well throughout the globe. These coffee cultures dominated by Starbucks and also cafes attract people who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee shops as time-killers enroute on the cinema, take-away, or rediscovering the reassurance of work. They may be searching for a short-term experience that is certainly fast with excellent service at the reasonable cost.
McD Fast food restaurants will be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo will allow for fast recognition, credibility and belief from the medical. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded out of this adult experience.
McDonalds is known for being open until late in addition to their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that would adopt a brand which allows these phones enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their affordable prices compared to Starbucks etc would permeate countries where coffee houses are believed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they are able connect to the same exposure to less expensive costs, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty to the brand.
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