What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense through holding a distinctive position that interests kids and adults alike.
The McD’ Fast food restaurants can be ideal in utilizing the coffee cultures which can be rapidly expanding through the globe. These coffee cultures dominated by Starbucks and cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers en route on the cinema, take-away, or going back to work. They are hunting for a short-term experience that is fast with excellent service at a reasonable price.
McD Coffee houses will be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo would allow for immediate recognition, credibility and belief inside the new venture. However for further differentiation through the fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded using this adult experience.
McDonalds is renowned for being open until late along with their Cafes would thus meet the huge consumer demand from club/bar goers and tourists that might subscribe to a product that enables the crooks to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their lower prices in comparison with Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they can get the same exposure to more affordable prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.
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