A frequent mode of marketing tool, SMS marketing enables easy communication together with the consumers. Having a single message getting used to achieve to your entire client base, it is affordable plus saves time.
A rapidly growing sector, SMS marketing has emerged as a marketing tool with huge potential. Short messages of 140-160 characters long, SMS enables messages to be delivered to a large number of receivers in seconds. It is primarily the extent and easy reach from the application so that it is an effective tool to promote and marketing of items.
Increasingly being adopted by a growing number of business houses as being a preferred mode of selling tool, SMS marketing has several advantages and also disadvantages.
Advantages
Simplicity of Reach: Often known as mobile marketing, through this application, marketers can use an individual message to speak on their entire subscriber base. Rather than contacting each client personally as with telemarketing, in mobile marketing through bulk messaging, a marketing message may be distributed to several consumers all at once.
Personal Communication: SMS is among the most most popular mode of communication today generally of us making use of it to talk with our friends, family and acquaintances. Unlike an email or a newsletter, nearly every message which is sent on the cellphone is normally read by the user. Just as one extremely personal mode of communication, you are able to begin a direct exposure to the consumer, building on the relationship.
Economical Nature: As an alternative to spending millions on multiple advertising campaigns, an individual message may be used to reach out to all consumers, thereby drastically minimizing marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages might be sent at low cost.
Time Saving: A moment mode of communication, marketers can contact their clients when they want. Since several cellphone users maintain their phones using them always, through quick messaging time sensitive messages may be sent and responses may also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who produce a negative attitude for the companies that are sending the messages which affects their name adversely.
Cost to recipient: Nearly your usual kind of messaging, for SMS marketing mobile phone networks charge both the sender plus the receiver of the messages. These extra charges often irritate the receivers and make a negative picture of the organization house sending the messages.
Limitations of Messages: With messages being limited to 140-160 characters, it will become challenging to create a highly effective message within such short word limit. Moreover, more information by means of hyperlinks might not exactly be received properly from the user’s phone.
While there are some disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option being a advertising tool.
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