A popular mode of marketing tool, SMS marketing enables easy communication using the consumers. Having a single message being used to succeed in in the market to the whole client base, it really is affordable and also saves time.
A rapidly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters long, SMS enables messages being delivered to many receivers in seconds. It is this extent and ease of reach of the application rendering it a robust tool for advertising and marketing of products.
Staying adopted by a lot more business houses as being a preferred mode of promoting tool, SMS marketing has lots of advantages along with disadvantages.
Advantages
Simple Reach: Also referred to as mobile marketing, through this application, marketers can implement an individual message to talk for their entire client base. Rather than contacting each client personally as with telemarketing, in mobile marketing through bulk messaging, an advertising message might be distributed to several consumers all at once.
Personal Communication: SMS has become the hottest mode of communication today generally individuals deploying it to talk with our friends, family and acquaintances. Unlike a message or even a newsletter, nearly every message that’s sent over a cellular phone is normally read with the user. Being an extremely personal mode of communication, it is possible to generate a direct exposure to your client, building on the relationship.
Economical Nature: Rather than spending millions on multiple promotional initiatives, an individual message enables you to find all consumers, thereby drastically lowering marketing costs. With SMS prices dropping, through bulk messaging a huge number of text messages could be sent low cost.
Time Saving: An instant mode of communication, marketers can find their potential customers whenever they want. Because so many cell phone users keep their phones together always, through quick messaging time sensitive messages may be sent and responses can even be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards the firms that are sending the messages which affects their name adversely.
Cost to recipient: Nearly your usual form of messaging, for SMS marketing cellphone networks charge the sender and also the receiver of the messages. These extra charges often irritate the receivers and create a negative image of the organization house sending the messages.
Limitations of Messages: With messages being tied to 140-160 characters, it becomes challenging to create an effective message within such short word limit. Moreover, additional information in the form of hyperlinks may not continually be received properly from the user’s phone.
While there are many disadvantages, yet its extent of reach and value effectiveness, make SMS Marketing a lucrative option as a marketing tool.
To get more information about sms marketing uae go to see our new webpage.