Why has got the affiliate couponing industry abandoned the actual store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will recognize that there are not many or no coupons available for grocery stores. It appears as if you will find there’s disconnect between your coupon affiliates and the convenience store industry. Should you consider what kind of money are at stake this doesn’t make for good business. $1 of the many $24 dollars is spent in america inside a convenience store. So why gets the coupon affiliates abandoned this channel?
I think one of many problems will be the amount of grocery stores. You can find 154,195 grocery stores within the U.S. since December, 2015 (NACS/Nielsen) as well as the site counts carry on growing yearly. Another possible problem could possibly be the fragmentation of the industry. There are several regional players simply a handful of national players. One other issue has become the speed with the transaction. Most of us have visited line on the food store coupled with that lady before us pulling a lot of coupons beyond her little pouch bag that slows down the transaction time in the register. Which is not best for the particular store. The typical who’s takes for somebody to type in and by helping cover their a purchase at a convenience store is 3 minutes and 33 seconds (NACS). However, with the advance of the smartphone it is much easier to use a coupon. Digital couponing is simply changing the way we spend less at the convenience store. The usage trend of store coupons is certainly in a upward trajectory also it doesn’t appear like it’ll slow down before i write again. Grocery stores account for 34.2% of all shops in the us (NACS). There is absolutely no other U.S. retail channel that’s this important part of just about any community in the country and that’s reflected within the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gdp.
I do believe there’s a marriage of sorts taking place with convenience store coupons along with the smartphone. Roughly well over 5% of sales transactions inside store should include an electronic coupon of some kind from the year 2019 (Gasbuddy.com). It is predicted that there will likely be around 1.05 billion global mobile coupon users in the world by 2019. With the ease of use the GPS location features on smartphones and push technology recovering each day it is no surprise why store coupon usage in your smartphone is on the rise. Digital coupon redemption is roughly 10% right now. As the old fashion print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons within just a short time of receiving them on their phones. You might believe that the redemption speed will only increase for your convenience customer and redeem them sooner.
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