The storyline about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is always to get rid of the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and many more. Therefore, as an effort to rebrand themselves like a healthier family restaurant that catches the interest of people of all ages, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The united states food reviewed the operations of Kentucky Fried Chicken and located the they are rearing genetically modified chickens, with extra huge breasts and other legs to harvest the meat from(the number is different from 3 to 4). America fda standards declares why these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, unwilling to lose a real lucrative operation to stick to the guidelines, chose to change its name to KFC instead to eliminate the saying “chicken”.
The fact is that Kentucky Fried Chicken decides to change its name is usually to not pay license fees to the state of Kentucky. In 1990, ky decides to trademark their name, in order to reduce their accumulating debts. Because of this, Kentucky Fried Chicken have to pay an amount of cash towards the state for utilizing “Kentucky”.
Obviously, they may be hesitant to because they ended up making use of it for nearly 4 decades(they got going in the 1950s) and refused to pay for such royalties as a matter of principle. After much negotiations, they were unable to budge the us government stance thereby thought we would change their name instead of paying. This coincides with all the rebranding campaign as stated earlier and everything been found well.
Evidence that implies that this version applies is that many events and businesses had also changed their name to get rid of the phrase “Kentucky”. The examples add the most famous horse race in America, formerly known as the “Kentucky Derby” changes to “The run to the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at his very own request because he would shed more money for paying of the state of Kentucky royally than he receive in the station.
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