Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the company he’s launched using a Kickstarter campaign will be the next Toms.
“They add such a pop of color, they just they create you happy.”
Ahmed is referring to the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business dedicated to making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals in the local market,” he admits that.
he brought a number of the shoes back to NJ, had his girlfriend wear them which happened:
“Everywhere she went she received plenty of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making these shoes only made A few dollars each day, hardly enough to fulfill their basic needs, much less support a family group.
“The effort they place behind these shoes is simply significant. These folks were definitely very underpaid for their crafts and skills so we desired to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.
Those funds would go to paying Naraam artisans above rate for his or her intricate work. Also…
“We are doing profit sharing using them, and we’re also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no left or right.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter spot for everyone.
“I think it brings two cultures together. It gets people together this way.”
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