Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the business he’s launched having a Kickstarter campaign could be the next Toms.
“They add such a pop of color, which they just they make you happy.”
Ahmed is talking about these shoes being made by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s an organization focused on making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals from our market,” he states.
he brought a number of the shoes back to NJ, had his girlfriend use them which happened:
“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted a pair – but there was clearly an issue with simply importing them. The artisans making the shoes only made Three or four dollars per day, hardly enough to fulfill their basic needs, a lot less support a household.
“The effort they place behind these footwear is simply significant. They were definitely very underpaid for their crafts and skills so we wanted to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in every.
That cash visits paying Naraam artisans above rate for his or her intricate work. Also…
“We are going to do profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the entire world a brighter location for everyone.
“I think it brings two cultures together. I think it gets people together like that.”
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