Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the company he’s launched using a Kickstarter campaign will be the next Toms.
“They add this kind of pop of color, which they just they’ve created you cheerful.”
Ahmed is discussing the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business focused on making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from your market,” he states.
he brought a number of the shoes returning to NJ, had his girlfriend use them and this happened:
“Everywhere she went she received a lot of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the shoes only made Three or four dollars each day, hardly enough to meet their basic needs, significantly less support a family.
“The effort installed behind these sneakers is simply significant. These folks were definitely very underpaid for crafts and skills and we wished to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in most.
That money would go to paying Naraam artisans above market value for his or her intricate work. Also…
“We are doing profit sharing together, and we’re also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful peep toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter location for everyone.
“I think it brings two cultures together. I think it gets people together like that.”
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