Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the business he’s launched having a Kickstarter campaign could be the next Toms.
“They add this type of pop of color, which they just they create you happy.”
Ahmed is referring to these shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a company dedicated to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can be Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also came across these beautiful colored sandals from our market,” he admits that.
he brought a few of the shoes returning to NJ, had his girlfriend use them and also this happened:
“Everywhere she went she received tons of compliments on the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted some – but there was clearly an issue with simply importing them. The artisans making the shoes only made A few dollars each day, hardly enough to satisfy their basic needs, much less support a family.
“The effort they place behind these footwear is just significant. These were definitely very underpaid for his or her crafts and skills and that we wanted to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in all.
That money visits paying Naraam artisans above rate for his or her intricate work. Also…
“We are doing profit sharing together, and we are also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful peep toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter spot for everyone.
“I think it brings two cultures together. It gets people together like that.”
To get more information about Pointed toe flats take a look at this useful site: read here