Globally, the application of mobiles, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate for the convenience, cost-efficiency, comfort and ease. The application of mobile phones is closing a digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to develop websites that are mobile-friendly to be able to reach these mobile users. Just one way of the process is to create designs which are attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web design (RWD) can be a technique used in web site design to allow webpages reply to the display size, orientation and platform of the device an end user is viewing with.
Responsive design are the simple most important factor which includes changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. For example, if a user switches from the cellular phone to some tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in to the technicalities linked to designing such websites, listed below are the company features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal areas of images online. This fluidity helps it be user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your internet site no matter the environment they are, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that do not have them are at a disadvantage. Being the most common global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
With all this knowledge, we are able to safely say without a doubt that having a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is generally more expensive and/or inconvenient than using cellular devices. Mobile phones offer fast and simple usage of info on the move. Responsive websites are thus cost effective for users who spend little to no in time a workplace.
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