The 10 steps below demonstrate using a real example ways to get over 10,000 fans in your Facebook business page.
Facebook will be the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It is used by over 60% of Internet surfers Worldwide which is an incredible tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).
To utilize this for business purposes, you might want a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.
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What will be the significance about having many Facebook fans in your business page?
It indicates popularity – It goes without saying that the amount of fans reveals how popular an online site is. A cheap business page with 100,000 followers is much more popular compared to a page with 1,000 fans this also leads to a amount of other benefits (described below).
It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).
Why did edge in the game? Because in today’s World a successful business, website or blog needs to have a great deal of Facebook fans. 5yrs ago this would not make any difference but in the Twenty-first century, social proof is very important.
More fans, more visits – Greater fans you might have, the harder will be the amount of people which will visit your posts in their timeline and perchance see your website.
While this is true, it needs to be noted that doesn’t all of your fans will discover you.
As already explained in the previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your respective followers (at most Four percent) will discover your status updates.
This number can vary, what is very important to understand now, is that if you might have 10,000 fans and also you post a whole new update, it’s going to be seen organically by a max of 300-400 people.
It’s good for SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, than not very popular websites (other factors being equal).
How to look from 0 to 10,000 Facebook fans
Now that you’re believing that using a lots of Facebook fans is very important for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.
Note: These are the identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans also it continous to develop organically.
Step 1: First suggestion – you might want a Facebook business page
It may seem silly for your experienced but for beginners to social networking this may be new things: A private Facebook page differs from a company page.
If you wish to have friends on Facebook to express your holiday photos you will need to make a personal page though if you are looking for fans and followers for the website or business you will need to make a Facebook business page.
So, the first task is always to make sure that you produce a Facebook business page and also the second step is always to ensure your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most significant optimization tip of.
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The excellence of the content posted in your Facebook business page may also determine it’s success or failure.
Having an optimized Facebook page makes it much easier to draw new fans or maybe more likes from ads as we will discover below.
Step 3: Make the most of your own Facebook account
I mentioned in the first step above that you need to use a business page instead of an individual page, however, you still need to provide an active personal facebook account.
Here means that:
After you post an update in your business page, one of the ways to boost exposure and likes, is always to share that post in your personal page also.
People you might have as friends in your personal page may ‘like’ and ‘interact’ together with the post shared from a business page and will also increase the engagement factor of your respective posts.
As an end result, facebook can have you to more fans (organically).
So, one of the ways to boost the amount of individuals who view you and go after dark 4% people fan base is always to share and promote the post in your personal page.
It goes without saying that the greater the amount of friends greater would be the visibility from the post.
Also, make sure that you invite all of your existing friends (and a new one) to enjoy your Facebook business page. Accomplish that any time you gain a new ‘friend’.
Step 4: Add some Facebook Like box in your website
This is again social internet marketing 101 however, you require the Facebook like box in your website for 3 reasons:
#1 – It’s a method to associate your site together with the Facebook business page. Put simply this is a method to ‘tell’ search engines like yahoo until this is the official Facebook business page.
#2 – When you invest in a great deal of fans, this is something you should be proud off and something to demonstrate to your users (as explained above this means popularity, trust and social proof).
#3 – It’s a great way to expand your fan base organically. Your potential customers can follow your site by clicking so on button while not having to visit Facebook.
Hint: For optimal results, set the LIKE box above fold (on the sidebar).
Hint 2: It’s also possible to popup etc box to new users (for example, when they spend 60 seconds over a page, when they scroll down to the bottom or when they try to leave your page – even though this works well regarding getting new likes, you should be careful to not ensure it is too distracting for the users.)
Step 5: Follow these tips to increase post engagement
So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in the prominent position on the website.
The next natural step is always to start sharing prepared to keep your fans happy as well as perhaps be capable of convert them from fans > internet site visitors > customers.
Some simple rules to follow along with which will increase the user engagement using your facebook business page:
#1 – Share relevant content: Share content that the fans expect to see with your page. For example, if the web site is about Social media marketing, share content associated with social networking instead of about sports or another type you might like. If the users desire to read sports news, they understand how to locate them.
#2 – Don’t forget they follow your business page to have updates about your website (and niche) instead of about your social gatherings: If you want to get social, then make use of your personal Facebook page, your business page is about your site.
#3 – Usually thumb, I prefer my company page to express content from my niche only, only should share an issue that is just not associated with my niche, I prefer the page.
#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. For those who have an offer to express or something like that that may benefit your fans, you can do so but don’t drink too much.
Try to post interesting, shareable content that is certainly associated with your niche, it sometimes will not come directly from your site. Maintain a balance between promotional and content that the followers should read.
Step 6: Share intriquing, notable and good quality content (not only links)
I made some tests about the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with just links. Permit me to offer you one example to understand What i’m saying is.
When you wish to share an article from a website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks similar to this:
You can share this article without adding any other information. If the title and pictures are great, you’re going to get a number of likes depending on the time you are making the post, amount of fans etc.
If one the other hand, you enrich your posting by having additional information and particularly an inventory, then other things being equal, you might be prone to gain in likes and shares.
For me as a result sense because individuals that see a title and image in their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget that the average user is assigned numerous postings in their timeline should they login to Facebook).
On the other hand once you let them have valuable, good quality and simple to learn information (as being a list), they are going to go through the LIKE button because they read something helpful while not having to leave their timeline.
Note: This is a known fact that individuals have an inclination of LIKING an article without reading it so let them have top reasons to do so; your site visits might not increase however the engagement factor of your respective posts will rise.
Step 7: Share images, videos and emotions
If you are taking a glance at probably the most popular Facebook pages, you will notice that they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.
This form of content gets more likes and shares and as a result the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:
Step 8: Provide incentives to get additional fans & followers
Why should someone follow your Facebook business page?
You should give incentives to facebook users to follow along with your page. A number of tips to consider:
Quality updates – This is the best incentive you are able to offer users. Before posting anything in your page, you should ensure that it provides value to your audience. Choosing this consistently, you existing followers will share it making use of their friends and will also have more users.
Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Much like the page first. There are many tools to accomplish this but are thinking about when you don’t use a known brand this many not be so successful.
Content upgrades – If you have a blog, you should use ask users to adore your page to get an latest version of your respective post. This involves extra tools yet it’s something worth testing.
Step 9: You’ll want to market own content and page
When you develop your business page don’t expect it will magically get a large number of fans. Apart from the tips outlined above, you need to to market your business page in places besides Facebook.
A few tips to consider that worked for my case:
Promote in other social networking networks – If you have accounts to social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up yourself Facebook also. Be polite and reveal to them the rewards from doing this.
Promote in Twitter – Besides posting about your Facebook page on other social networking networks, you are able to benefit from twitter’s interactive features.
When you get a new twitter follower, send them an exclusive (personalized) message and ask these to follow yourself facebook (both your business and personal pages).
This method although it is time consuming, (I did so it manually instead of using any tools) it could produce fantastic results.
Promote with your newsletter – If you have a newsletter or if you talk with your readers via email, make sure that you keep these things follow your Facebook page.
Do not only write the FB URL using your signature but Question them politely to adore your business page.
Step 10: Facebook ads is a must
I have saved one of the easiest and quite a few effective ways to increase your Facebook fans for last, as it is the only person that it’s not free.
Facebook supplies a self-service ad platform that can be used with the idea to increase your fan base (market page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).
The procedure is fairly simple and straightforward. Basically you choose a website you use, select your main goal (market page), select your audience (according to country, age, other demographics and interests) after which set your daily budget and duration.
The cost per campaign is determined by a number of factors. The easiest method to assess if Facebook ads is a superb strategy to increase your fan base, is always to manage a pilot campaign for a few days.
Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than weekly). By the end, you are able to evaluate if the cost per like is one thing you might be prepared to spend on.
I had great outcomes with Facebook ads both for my websites and for client websites i run campaigns every month (during their visit) to enhance my facebook likes.
It should be noted by investing in Facebook ads you don’t buy likes but views. Lots of people believe whatever you spend on is Facebook likes but in reality you make payment for Facebook to demonstrate your ad to more Facebook users.
If what you will be advertising is interesting, then lots more people will hit etc button so spend some time and think about the message you wish to display with your ad plus the image to utilize.
Conclusion
Having a huge amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.
If this wasn’t important in the initial place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once you do the required optimizations to your business page (steps 1 and two above), then your easiest method to get additional followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans with no over $1,000 (spread in a period of months).
Once you do everything properly and provided that you have a great service or product, you are able to expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.
