Precisely how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate which has a real example getting a lot more than 10,000 fans on your Facebook business page.

Facebook is the king of internet sites with over 1.79 billion active users a month (Updated December 2016). It is used by a lot more than 60% of Internet users Worldwide which is a fantastic tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the importance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious that the variety of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is a bit more popular than a page with 1,000 fans and this leads to a variety of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, blog or website needs lots of Facebook fans. Five-years ago this didn’t make a difference but also in the 21st century, social proof is vital.

More fans, more visits – Greater fans you have, the more is the number of individuals that can visit your posts in their timeline and possibly call at your website.

While this is correct, it should be noted that does not all your fans might find you.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of the followers (no more than 4 percent) might find your status updates.

This number can vary, but what is vital to know now, is that if you have 10,000 fans and also you post a whole new update, it’s going to be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, today very popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a great deal of Facebook fans is vital for your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans plus it continous growing organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may sound silly for the experienced nevertheless for beginners to social networking this might be new things: An individual Facebook page is different from a business page.

If you wish to have friends on Facebook to express your holiday photos you will need to produce a personal page but if you want fans and followers for your website or business you will need to produce a Facebook business page.

So, the first task is usually to just be sure you produce a Facebook business page as well as the second step is usually to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip coming from all.

The company’s content posted on your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or even more likes from ads even as we might find below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above that you need to have a very business page and not an individual page, however, you still need to offer an active personal facebook account.

Here means that:

After you post an update on your business page, a great way to boost exposure and likes, is usually to share that post on your personal page also.

People you have as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from a business page as well as increase the engagement factor of the posts.

As an outcome, facebook shows you to more fans (organically).

So, a great way to boost the volume of individuals who view you and go past the 4% of you group of followers is usually to share and promote the post on your personal page.

It is obvious that the more variety of friends the bigger would be the visibility with the post.

Also, make sure that you invite all your existing friends (and new ones) to adore your Facebook business page. Accomplish that any time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 however, you must have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your site with all the Facebook business page. Put simply it is a way to ‘tell’ search engines like yahoo this is your official Facebook business page.

#2 – When you’re getting lots of fans, that is something must be proud off and another to demonstrate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to improve your group of followers organically. Your potential customers can follow your site by clicking so on button and never have to check out Facebook.

Hint: For optimum results, position the LIKE box above fold (for the sidebar).

Hint 2: You may also popup etc box to new users (for example, as soon as they spend A minute over a page, as soon as they scroll as a result of the lower or as soon as they make an effort to leave your page – while this is effective in terms of getting new likes, you need to be careful not to make it too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in a prominent position on our website.

The next natural step is usually to start sharing happy to maintain your fans happy and perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to follow that can increase the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing inside your page. By way of example, in case your web site is about Social media marketing, share content related to social networking and not about sports or something different you might like. In case your users wish to read sports news, they know how to locate them.

#2 – Don’t forget that they follow your organization page to get updates concerning your website (and niche) and not concerning your social gatherings: If you need to get social, then make use of your personal Facebook page, your organization page is approximately your site.

#3 – Usually thumb, I personally use my company page to express content from my niche only, basically must share an issue that just isn’t related to my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. If you have a promotion to express something like that that may benefit your fans, you can do so but don’t drink too much.

Try to publish interesting, shareable content that is certainly related to your niche, evidently this won’t come straight from your site. Maintain a balance between promotional and content that the followers may want to read.

Step 6: Share intriguing, notable and good quality content (not simply links)

I made some tests regarding the impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Permit me to give you an illustration to understand what What i’m saying is.

When you wish to share content from a website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks similar to this:

You can share this article without adding the other information. In case your title and pictures are perfect, you will definately get a number of likes based on the time you create the post, variety of fans etc.

If one another hand, you enrich your posting with the help of more details specifically a subscriber base, then other items being equal, you are more likely to gain in likes and shares.

For me as a result sense because individuals that view a title and image in their timeline may not ‘Like It’ since it provides no value in their mind (don’t forget that the average user is assigned a huge selection of postings in their timeline every time they login to Facebook).

On another hand when you allow them to have valuable, good quality and easy to read information (just like a list), they’ll click on the LIKE button given that they read something useful and never have to leave their timeline.

Note: It is just a known undeniable fact that individuals have a tendency of LIKING content without reading it so allow them to have top reasons to achieve this; your site visits may not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at some of the most popular Facebook pages, so as to they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A few suggestions to consider:

Quality updates – This is actually the best incentive it is possible to provide your users. Before posting anything on your page, you’ll want to ensure that it provides value to your audience. Choosing this consistently, you existing followers will share it using friends as well as attract more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to LIKE the page first. There are several tools to do this but are thinking about when you don’t have a very known brand this many not so successful.

Content upgrades – If you have a blog, you need to use ask users to love your page with an updated version of the post. This involves extra tools but it is something worth checking out.

Step 9: You need to promote your own content and page

When you create your organization page don’t expect that it’ll magically get thousands of fans. Besides the tips outlined above, you also have to market your organization page in places aside from Facebook.

A few suggestions to consider that worked for my case:

Promote in other social networking networks – If you have accounts with social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up yourself Facebook also. Be polite and tell them the benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, it is possible to take advantage of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and enquire of these to follow yourself facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually and not using any tools) it can produce fantastic results.

Promote inside your newsletter – If you have a newsletter or you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire politely to love your organization page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and a lot efficient ways to raise your Facebook fans for last, as it is often on your own that it’s not free.

Facebook comes with a self-service ad platform that can be used with the idea to raise your group of followers (promote your page), enhance your posts, get more leads, increase conversions or perform a variety of other actions (as shown in the image above).

The procedure is pretty easy and straightforward. Basically you choose a page you own, select your main goal (promote your page), select your audience (determined by country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign is dependent upon a number of factors. The simplest way to assess if Facebook ads is a superb means to fix raise your group of followers, is usually to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than per week). By the end, it is possible to determine if the fee per like is something you are ready to pay for.

I had great outcomes with Facebook ads for both my websites and for client websites and I run campaigns monthly (during their visit) to improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. A lot of people believe everything you pay for is Facebook likes but actually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit etc button so invest some time and look at the message you wish to display inside your ad along with the image to use.

Conclusion

Having a large variety of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations to your business page (steps 1 and a couple of above), then a easiest way to obtain more followers is to apply Facebook ads. Along with some A/B testing you can get to 10,000 fans with no a lot more than $1,000 (spread in a duration of months).

Once one does everything properly and given that you do have a great service or product, it is possible to improve your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.