How to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example the way to get a lot more than 10,000 fans on your own Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users per month (Updated December 2016). It really is used by a lot more than 60% of Internet surfers Worldwide in fact it is a great tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you need to have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What could be the significance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying the amount of fans reveals how popular an online site is. A business business page with 100,000 followers is more popular than a page with 1,000 fans this also creates a amount of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, blog or website will need to have plenty of Facebook fans. 5 years ago this did not make a difference but in the Modern, social proof is very important.

More fans, more visits – The harder fans you have, the greater could be the number of individuals that may see your posts inside their timeline and perhaps see your website.

While this is, it needs to be noted that all your fans will discover your content.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, just a small portion of the followers (at most Four percent) will discover your status updates.

This number can vary, but what is very important to be aware of now, is actually you have 10,000 fans and you also post a fresh update, it will likely be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social websites is a ranking factor, numerous studies show popular websites on Facebook will perform better in search, these days so popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that using a lots of Facebook fans is very important for the website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans plus it continous to develop organically.

Step 1: First suggestion – you need to have a Facebook business page

It may seem silly for your experienced but also for beginners to social websites this might be something new: Your own Facebook page differs from a business page.

If you wish to have friends on Facebook to share with you your holiday photos then you need to produce a personal page though if you are looking for fans and followers for the website or business then you need to produce a Facebook business page.

So, the first task is to make certain you produce a Facebook business page along with the next step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most significant optimization tip of most.

The quality of the content posted on your own Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw new fans or higher likes from ads once we will discover below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in step one above you need to use a business page instead of a private page, however you still need to have an active personal facebook account.

Here means that:

After you post an update on your own business page, one of the ways to increase exposure and likes, is to share that post on your own personal page at the same time.

People you have as friends on your own personal page will ‘like’ and ‘interact’ using the post shared from a business page as well as boost the engagement factor of the posts.

As an outcome, facebook will demonstrate your content to more fans (organically).

So, one of the ways to increase the volume of people that view your content and go beyond the 4% person group of followers is to share and promote the post on your own personal page.

It is evident the more amount of friends the bigger may be the visibility with the post.

Also, make sure that you invite all your existing friends (and new ones) to like your Facebook business page. Accomplish that each time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 however you have to have the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your web site using the Facebook business page. In other words it’s a way to ‘tell’ engines like google until this can be your official Facebook business page.

#2 – When you get plenty of fans, this is something you needs to be proud off and something to demonstrate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to improve your group of followers organically. Your readers can follow your web site by clicking etc button while not having to head to Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can also popup etc box to new users (as an example, when they spend 60 seconds on a page, when they scroll into the bottom or when they make an effort to leave your page – even if this is useful with regards to getting new likes, you need to be careful not to allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed etc box within a prominent position on our website.

The next natural step is to start sharing happy to maintain fans happy and maybe find a way to convert them from fans > site visitors > customers.

Some simple rules to adhere to that may boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing with your page. By way of example, if your website is about Social networking, share content linked to social websites instead of about sports or anything else you could like. If your users need to read sports news, they know finding them.

#2 – Don’t forget they follow your small business page to obtain updates relating to your website (and niche) instead of relating to your social gatherings: If you wish to get social, then use your personal Facebook page, your small business page is all about your web site.

#3 – Usually thumb, I prefer my business page to share with you content from my niche only, easily should share something isn’t linked to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. If you have a campaign to share with you as well that may benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content which is linked to your niche, evidently this doesn’t come from your web site. Keep a balance between promotional and content your followers might want to read.

Step 6: Share intriguing, notable and top quality content (not only links)

I made some tests about the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with simply links. Permit me to present you with a good example to understand what I mean.

When you wish to share a blog post from a website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this article without adding the other information. If your title and pictures are good, you’re going to get many likes with regards to the time you’re making the post, amount of fans etc.

If one another hand, you enrich your post by adding additional information and particularly a list, then other pursuits being equal, you’re more likely to gain more likes and shares.

For me this may cause sense because individuals that see a title and image inside their timeline may well not ‘Like It’ because it provides no value for them (don’t forget the average user is presented with a huge selection of postings inside their timeline when they login to Facebook).

On another hand once you give them valuable, top quality and simple to see information (being a list), they’re going to click on the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: This is a known undeniable fact that people have a propensity of LIKING a blog post without reading it so give them good reasons to achieve this; your web site visits may well not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at probably the most popular Facebook pages, so as to they have an inclination to share with you images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to adhere to your page. A few ideas to consider:

Quality updates – This is the best incentive it is possible to give your users. Before posting anything on your own page, you’ll want to be sure that it gives you value on your audience. If you do this consistently, you existing followers will share it making use of their friends as well as attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to Much like the page first. There are many tools to do that but are thinking about if you don’t use a known brand this many not be so successful.

Content upgrades – When you have your blog, you can use ask users to LIKE your page with an updated version of the post. This requires extra tools but it’s something worth testing.

Step 9: You have to market own content and page

When you create your small business page don’t expect that it’ll magically get 1000s of fans. Besides the tips outlined above, you also have to promote your small business page in places apart from Facebook.

A few ideas to take into consideration that worked for my case:

Promote in other social websites networks – When you have accounts along with other social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up your self on Facebook at the same time. Be polite and tell them the advantages from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, it is possible to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of these to follow your self on facebook (both your personal and business pages).

This method although it is time consuming, (I did it manually instead of using any tools) it can produce fantastic results.

Promote with your newsletter – When you have a newsletter or if you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not only write the FB URL through your signature but Inquire politely to LIKE your small business page.

Step 10: Facebook ads is a must

I have saved one of the easiest and a lot great ways to raise your Facebook fans for last, as it is often the only one that it’s not free.

Facebook provides a self-service ad platform used to either raise your group of followers (market page), improve your posts, get more leads, increase conversions or execute a amount of other actions (as shown within the image above).

The procedure is quite simple and easy straightforward. Basically you choose a page you use, select your ultimate goal (market page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign depends on many factors. The best way to assess if Facebook ads is a great solution to raise your group of followers, is to run a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of a week). By the end, it is possible to decide if the charge per like is one area you’re happy to pay for.

I had great results with Facebook ads for both my websites as well as for client websites i run campaigns every month (for a few days) to boost my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Many individuals think that that which you pay for is Facebook likes but usually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit etc button so spend time and consider the message you wish to display with your ad plus the image to utilize.

Conclusion

Having a major amount of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and a pair of above), then this easiest method to obtain additional followers is by using Facebook ads. Along with some A/B testing you can find to 10,000 fans without a lot more than $1,000 (spread into a amount of months).

Once one does everything properly and provided you’ve got a great product or service, it is possible to improve your fans to 100,000+ like I did using the Facebook Page of my fitness blog.