How to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example how to get greater than 10,000 fans on the Facebook business page.

Facebook could be the king of internet sites exceeding 1.79 billion active users each month (Updated December 2016). It’s utilized by greater than 60% of Internet surfers Worldwide and it is a great tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance about having many Facebook fans on the business page?

It indicates popularity – It goes without saying that this variety of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website or blog will need to have plenty of Facebook fans. Five Years ago this did not subject but also in the 21st century, social proof is essential.

More fans, more visits – Greater fans you’ve got, the more could be the number of individuals that may visit your posts in their timeline and maybe see your website.

While this is correct, it ought to be noted that not your fans might find your content.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, only a small percentage of your respective followers (at most Four percent) might find your status updates.

This number may differ, but what is essential to know now, is when you’ve got 10,000 fans and you also post a brand new update, it’s going to be seen organically with a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, than not very popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that having a lot of Facebook fans is essential for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to grow organically.

Step 1: Firstly – you need to have a Facebook business page

It may sound silly for that experienced but also for beginners to social websites this can be something totally new: An individual Facebook page differs from a company page.

If you wish to have friends on Facebook to express your holiday photos then you need to create a personal page however if you simply wish to have fans and followers for the website or business then you need to create a Facebook business page.

So, the initial step is usually to make certain you develop a Facebook business page and also the next step is usually to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most crucial optimization tip of all.

The excellence of the content posted on the Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads once we might find below.

Step 3: Make the most of your own Facebook account

I mentioned in 1 above that you need to have a business page and never a private page, but you still need to provide an active personal facebook account.

Here is the reason:

After you post an update on the business page, a good way to boost exposure and likes, is usually to share that post on the personal page as well.

People you’ve got as friends on the personal page will ‘like’ and ‘interact’ with all the post shared from the business page which will increase the engagement factor of your respective posts.

As an effect, facebook will demonstrate your content to more fans (organically).

So, a good way to boost the amount of folks that view your content and go past the 4% person group of fans is usually to share and promote the post on the personal page.

It is obvious that this more variety of friends the greater will be the visibility from the post.

Also, make sure that you invite your existing friends (and a) to love your Facebook business page. Do this each time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 but you need to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your internet site with all the Facebook business page. Put simply it’s a method to ‘tell’ search engines like google until this will be your official Facebook business page.

#2 – When you are getting plenty of fans, this really is something needs to be proud off and something to exhibit for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. Your readers can follow your internet site by clicking so on button while not having to visit Facebook.

Hint: For maximum results, set the LIKE box above fold (about the sidebar).

Hint 2: You may also popup etc box to new users (for instance, once they spend A minute on the page, once they scroll into the underside or once they try to leave your page – even though this is effective regarding getting new likes, you need to be careful to never allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in the prominent position on our website.

The next natural step is usually to start sharing happy to maintain fans happy as well as perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to check out that may increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing inside your page. For instance, if the web site is about Social media marketing, share content linked to social websites and never about sports or something different you may like. If the users wish to read sports news, they know where to find them.

#2 – Don’t forget which they follow your company page to get updates relating to your website (and niche) and never relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your company page is around your internet site.

#3 – Usually thumb, I take advantage of my offer page to express content from my niche only, basically need to share something isn’t linked to my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got a campaign to express something like that that might benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that is certainly linked to your niche, it sometimes won’t come from your internet site. Have a very balance between promotional and content that your particular followers should read.

Step 6: Share intriguing, notable and high quality content (not just links)

I made some tests regarding the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with links. Allow me to present you with a good example to understand what After all.

When you wish to share a post from the website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this post without adding any additional information. If the title and pictures are great, you will definately get a number of likes with regards to the time you create the post, variety of fans etc.

If one one other hand, you enrich this post by adding more information specifically a list, then other things being equal, you are more prone to grow in likes and shares.

For me as a result sense because people that go to a title and image in their timeline might not ‘Like It’ mainly because it provides no value for them (don’t forget that this average user is offered hundreds of postings in their timeline if he or she login to Facebook).

On one other hand when you let them have valuable, high quality as well as simple to read information (as being a list), they are going to select the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It’s a known indisputable fact that folks have a tendency of LIKING a post without reading it so let them have reasons to do so; your internet site visits might not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at probably the most popular Facebook pages, you will recognize that they have a tendency to express images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A number of tips to consider:

Quality updates – Here is the best incentive you are able to lengthy users. Before posting anything on the page, you should be sure that it offers value for your audience. With this option consistently, you existing followers will share it with their friends which will have more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Just like the page first. There are numerous tools to accomplish this but consider that if you don’t have a known brand this many stop so successful.

Content upgrades – When you have your site, you can use ask users to enjoy your page to get an latest version of your respective post. This implies extra tools but it is something worth testing.

Step 9: You’ll want to advertise your own content and page

When you develop your company page don’t expect that it’s going to magically get 1000s of fans. In addition to the tips outlined above, you also have in promoting your company page in places other than Facebook.

A few tips to consider that helped my case:

Promote in other social websites networks – When you have accounts to social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate yourself Facebook as well. Be polite and explain to them the benefits from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you are able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and enquire of them to follow yourself facebook (your personal and business pages).

This method although it ‘s time consuming, (I did it manually and never using any tools) it could produce really good results.

Promote inside your newsletter – When you have a newsletter or you talk with your readers via email, make sure that you make them follow your Facebook page.

Do not just write the FB URL using your signature but Inquire politely to enjoy your company page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many efficient ways to improve your Facebook fans for last, since it is on your own that it’s not free.

Facebook offers a self-service ad platform used to either improve your group of fans (advertise your page), enhance your posts, get more leads, increase conversions or carry out a variety of other actions (as shown from the image above).

The procedure is pretty simple and straightforward. Basically you end up picking a site you have, select your main goal (advertise your page), select your audience (based on country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is a superb means to fix improve your group of fans, is usually to manage a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (at the very least weekly). At the conclusion, you are able to assess if the cost per like is one thing you are willing to spend on.

I had achievement with Facebook ads both for my websites as well as for client websites and i also run campaigns every month (for a few days) to further improve my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Lots of people believe that everything you spend on is Facebook likes but in reality you make payment for Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit etc button so spend time and think about the message you wish to display inside your ad and also the image to use.

Conclusion

Having a major variety of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations for your business page (steps 1 and a couple of above), then a simplest way to get additional followers is with Facebook ads. Along with some A/B testing you may get to 10,000 fans without having greater than $1,000 (spread in a period of months).

Once you need to do everything properly and so long as there is a great products or services, you are able to increase your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.