We (and also the remaining internet for the past decade) have previously spent some time convincing you from the importance of acquiring online reviews to your business. So let’s just assume you’re obsessed about the main advantages of developing a couple of people tout how awesome you are on the web.
That said, it is not safe to assume you know wherever in the wide whole world of the web we can point those well wishers whenever they desire to sing our praises. I am talking about, organic beef all be capable of rattle off a few sites (“Yelp! And i believe they come to appear in Google Maps, too?”), but we don’t exactly have a laundry list of options at our disposal.
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Take a look at our list of the best product review websites for B2B and B2C companies. Understand that every industry has niche sites, too. For instance, those in the restaurant industry may want to perform UrbanSpoon. This blog post won’t get into websites that are specific to one industry, but it’ll provide at this site that sign up for businesses in every industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was the primary online retailers to allow customers to post reviews of items in 1995, plus it remains just about the most important helpful information on consumers looking to make informed purchase decisions. Even if people can and in many cases do purchase a product elsewhere, if it is obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then lots of people will be up its Amazon review before they purchase.
And what will separate your products or services from that appears just like it? Those shiny gold stars and good customer testimonials. Items are rated on the five-star rating scale, that’s divided by percentage of reviews per star, accompanied by most helpful customer testimonials and quite a few recent customer testimonials.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List is really a “higher-end” review website, because users already have to cover membership. But you get that which you spend on. The reviews, given with an A-F scale, are generally very well-thought out — few people like going that ranting and raving that’s more widespread on free review sites. The reviews can’t be anonymous, which helps eliminate fake or misrepresentative reviews, companies can respond to the reviews posted on them, too.
It’s absolve to generate a page to your company. Once you’ve yours, encourage your web visitors who are on Angie’s List to leave reviews there — members include the only ones in a position to get it done!
3) Choice
Have customers nationwide? Options are a member-funded review website located in Australia. Choice independently test products and services and provide performance reviews for their members. The bulk of their job involves testing products and services themselves, creating product comparisons, and writing buying guides. Moreover, though, they do allow members to rate and discuss specific product brands and models with Choice members. If you have customers nationwide, we propose encouraging those people who are on Replacement for leave reviews there.
4) Trustpilot
Trustpilot is really a fast-growing, community-driven consumer review platform located in Denmark, although they’ve expanded beyond Europe into 65 countries, including the U.S. The working platform for businesses helps companies throughout the planet proactively collect customer testimonials. It is the customers who write both product and seller reviews, keeping it third-party verified.
While they have a basic version at no cost (this allows you to develop a profile page and collect customer testimonials), their paid versions let you create customizable review invitations, share ratings and reviews on social media marketing, and link review data for your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers completely from your customer satisfaction team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it is the folks from which? who write the reviews — not absolutely free themes. They do not accept submissions for product testing or survey inclusion, but they do persuade folks to let them know about their products and services by emailing [email protected].
While this leaves less room that you can influence whether your product or service end up on their site, it is worth knowing about and checking in about this popular site, particularly if you have customers in the U.K. The web site has product reviews for sets from dishwashers and tablets to cars and bank cards. They ensure that you review each one of these products themselves, after which reveal both their methodologies and results. In addition they take customer surveys of things like the best and worst firms for customer satisfaction.
A lot of their content articles are free, but customers can become members for ?10.75 per month to get entry to a “Best Buys” and “Don’t Buy” list, the most recent reviews of items using their test labs, and entry to their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and spend on all items that they test. (Fun fact: They are buying and test 80 cars per year!) This really is about as legitimate since it gets. As a result, there’s not much you can do here “except” if you sell an item, make sure it’s really, great.
Regardless of anything else, you might take this website like a lesson in excellent web content writing. For every product they review, they offer review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Just about the main element to great content, am I right?
8) TripAdvisor
If you are in the travel, hotel, airline, entertainment, or restaurant industries from any location, you should browse the reviews around the popular website TripAdvisor. Because largest travel site on the planet, it’s over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location on the planet you may want image. A lot of people look there before you make a trip.
The key to a successful profile on TripAdvisor is rendering it as close up of the popularity index as possible, to ensure that people seeking information within a specific place see your listing. Based on TripAdvisor, the recognition ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they offer businesses looking to grow their ranking:
Quantity: Ask your guests to write down reviews, and employ our management center tools to remind them after they have a look at. Offering incentives for reviews is from the rules, though — examine our policy to actually determine what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality plus a memorable experience may write positive reviews. Monitor what previous reviewers showed to see what worked and would not perform most optimally to your property so that you can maintain and improve your service.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews close to impact on a hotel’s ranking over time. Again, encourage guests to write down reviews to keep fresh content rolling in.”
9) Yelp
Yelp is really a free review website that lets consumers rate businesses on the five-star scale. Any business can generate a profile on Yelp at no cost, and users can set up their very own free profiles to check a small business. You’re absolve to respond to reviewers, too, but we propose going for a balanced and polite procedure for any negative reviews you obtain, as Yelpers are in quite a tight-knit community.
Yelp has additionally belong to fire during the last couple of years for a lot of slightly shady practices, like incentivizing businesses in promoting using them in exchange for gaming looking recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to take a look at Yelp reviews as a whole current reviewer’s clout at heart, as opposed to getting powered down with a business as a result of one bad listing.
That said, it is to your benefit to secure a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always at the top of your review feed — especially is you’re location-based business. Yelp profile information contains things like store hours and site information, so your profile will usually show up when we Google your business.
10) Google My company
You know those reviews that report on top of you google for the business? Yeah, those things take presctiption their list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to supply improved local internet search results. So, in order for your business’ site to be properly optimized for search, you should set up verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so on, especially on the internet, can give you a good start browsing. Only verified local Google+ pages can respond to reviews.
An additional benefit? Google Maps pulls that information and the ones reviews into the app, so developing a great deal of content in there could make your business look more reputable.
11) Yahoo! Local Listings
Just like Google My company reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.
Based on Google search Land, Yahoo! still receives about 10% of search engine share. So however, you might not want to invest time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you should make sure you have a presence on G2 Crowd. Each month, over 300,000 people looking to buy software see the 37,000+ user feedback on this web site to allow them to make smarter purchasing decisions.
G2 Crowd operates similar to Yelp, but also in a unique niche. Companies are reviewed on the five-star scale, and reviews cover sets from setup and straightforward of use to security and support. Reviewers answer questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to others considered the product or service.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online review website for software businesses. Reviewers on the website are authenticated via LinkedIn to ensure they’re users (even though the reviews themselves can nevertheless be anonymous), allowing users to see what their LinkedIn connections say about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the site.
You may use the site to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.
Along with company reviews, they’ve put together very much buyer guides for categories including talent management software, business intelligence software, core HR software, social media marketing, and A/B testing to help find the right product on their behalf depending on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Have an app around the Salesforce AppExchange? Then you will desire to record your app’s ratings and reviews there. Reviews are according to a five-star rating system, each app has reviews listed with the most helpful positive review and quite a few helpful negative reviews first, accompanied by all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and discover the volume of downloads with only a few clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the higher Business Bureau (BBB) evaluates all kinds of businesses against a collection of guidelines for the way businesses should treat the public. They do not directly recommend or endorse any businesses, products, or services; his or her supply the public together with the facts about the website about businesses, and whether they have met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, as being a short company bio and also the company’s accreditation status, a medical history of any complaints made concerning the business and if they were resolved, customer testimonials, and also the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is surely an employee review website which enables anyone — from prospective employees to potential customers to investors — get an concept of exactly what a firm is love from inside. Put simply, it can help look at the more qualitative factors of things like valuation.
Employees can share how it’s like to interview and act on their companies, and also the site shows visitors which companies are rated highest by their workers. Many employers put it to use to develop their employment brand to allow them to target and recruit candidates, but you also can use the reviews to share with you ideas internally for improvement among your management team.
Creating a manager account costs nothing, and it’s very easy to track and respond to reviews. For instance, you are able to set up alerts so you get an email whenever a new review is posted so that you can acknowledge and respond to each.
Other locations for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built in order to publish online reviews. Some businesses use their social presence and site to encourage online reviews … plus some brands just get them unsolicited, for better or worse.
Below are a few websites that, if you choose to (please, elect to) functions as additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, plus you’ve got some — otherwise entire — control over these properties.
17) Facebook Ratings & Reviews
Are you aware there’s a put on Facebook for fans to leave ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems around the left-hand side of one’s Facebook Page, so you can’t move or eliminate it as if you can other parts of one’s Page.
Anyone logged into Facebook can post a rating or review of a small business. All they should do is visit the Reviews section of your Page, click on the grey stars to decide on a rating, after which write an optional review. They are able to make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be seem like a weird place to attempt to accumulate reviews. But while users may well not always seek out reviews entirely on Twitter (if you do not started some sort of review hashtag, perhaps), tweets continue to be indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could pop-up in the SERPs when someone’s seeking reviews on your business.
In addition to that — there’s stuff you can actively use the positive tweets coming at you. For instance, we tested the component of social proof on conversions at HubSpot, attaching three tweets that gave positive reviews with an ebook i was promoting back then. You know what happened? The CTA together with the three tweets converted a lot better than the CTA without tweets. Should you begin to “Favorite” tweets that could function as positive reviews in the foreseeable future, it’s going to be more readily found them when you want for their services with your marketing.
19) Your Own Website
Finally, usually the one place where you have total and utter control: your website. It becomes an excellent place to publicize reviews you obtain (perhaps embed among those tweets you favorited?) You could create a piece of one’s website dedicated in order to reviews and testimonials, and in many cases incorporate a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews so you encounter happy customers who would like to leave you a good review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a put on your website to publish their kind words. Consider adding testimonials to squeeze pages and product pages, too.
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