I thought about penning this post on band promotion since i have often heard new bands and struggling musicians wishing they were given more paying gigs. Finding a paying gig is nice, I mean… you would spend time and effort, energy and even money on getting the act together.. rehearsing, planing a trip to rehearsals and gigs (gas can be a pain if you travel by car), buying your gear, etc. But receiving payment gigs for new acts can be extremely difficult.
As i believe that it is great to acquire paid, I would not mean to say consider a band as being a business. Things i am saying is, it could be practical to at least have your costs covered.
Obviously, that would depend on you and your reasons why you’re in a band to begin with.
Some bands wish to play; love playing; feel that playing and achieving their music out there is the best compensation there is certainly… as well as the return of the investment in effort, time and money is always that chance to stand up there and PLAY. There are also other people who work on a long-term goal like building their very own following and achieving their music across for many years.
Reasons why you do it, pretty much sums it up.
But, if you planned to get paying gigs, here are a few steps you can take.
1. Develop Your product or service
Now and then I come across a client who struggles with promoting their service or product, and place in a number of effort just to get minimal results. The main reason is, they have not had the ability to accurately develop, define and refine their product, and that’s why aggressively promoting something mediocre will invariably yield mediocre results.
So what is your product? This guitar rock band, plus your music. The key question for you is how would you set yourself in addition to the rest. What exactly is it you do that differs from the others, or the facts which can be done much better than all others?
“What would you like people to remember and As you for?”
2. Define Your Music/Repertoire
Repertoire defines what type of band you’re. In addition, it defines who your audience is. I believe writing and recording original materials are great because insurance agencies your personal music you develop a good point that others will not have. It’s that final amount of a collaborative creative effort that market your music BUT, does not guarantee success, since on your band to become successfully renowned for your own music, you would first should attract a crowd that will get to hear and be thankful.
For a passing fancy note, being a cover band does not necessarily mean you can not get paying gigs. There are a lot of canopy bands that will get paid well for small bar gigs and even major events.
What it really relies on could be the novelty in the band, plus your draw. Novelty is always that something about you that individuals would want to come see; plus your draw could be the sized everyone else you’ll be able to gather for your gigs.
3. Market Yourself
You need to sell yourself to people who you believe would thank you for band as well as what you are offering. There are basically two kinds of people you wish to industry to; you’ll find individuals who you need going to your gigs and appreciating your own music, as well as the those who are capable to hire you for gigs.
This will actually be the classic “the chicken or even the egg scenario”, that you actually expand your audience and obtain more exposure since they can be playing more gigs, but to obtain more gigs you have to acquire invited or hired by people who’ve help for making gigs happen.
However it doesn’t have to be complicated. You just need to do both concurrently.
Networking is key. The greater people you’re able to meet, the more contacts you establish, the closer you’re able to your main goal.
4. Management / Representation
You have to have a supervisor. An authority figure individual preference trust and rely on to dedicate yourself to nothing more than the success and well-being in the band.
A manager ought to be a tenacious businessman. He is a negotiator, understands marketing, and even more importantly he believes from the product he is entrusted with. His definitive goal is to sustain and develop further the product or service he manages.
Creating a manager might have many perks, the other of the items managers doing that bands that manage themselves cannot, is be objective. The manager sees something that individual members inside a band don’t see, this is also true when some people in this guitar rock band develop egos that cloud their judgment. Members tend to get tunnel vision and may also not respond well along with other people’s opinions that won’t be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.
A manager is both associated with the group and outsider; an affiliate as he works together with the group to attain cause real progress. He is an outsider who are able to make rational decisions and even be critical in the group whether or not this fails to get results what their audience expects.
Musicians can often be one of the most stubborn of men and women, as well as the least receptive to criticism, along with a trusted opinion from a professional figure will help this guitar rock band try to better the product or service. Understand that the manager is above all a businessman, and he runs this guitar rock band because it is “profitable”… the better to market a band, the more money commemorate, the more money the manager makes too.
Managers should be very aggressive and chronic, a pal of mine (a supervisor for the huge act) once said a story about how she approached bar after bar just to get denied every time and it was given all sorts of reasons and excuses. She never gave up, and would not give up on her band… today that band is often a major recording artist… and also they are big for quite a while now.
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