Advances in communications technologies have revolutionized broadcast sports coverage and enabled huge amounts of people worldwide to get acquainted with the spectacle and excitement of major sporting events.
Copyright and related rights, specially those concerning broadcasting organizations, underpin the relationship between sport and television as well as other media. Television and media organizations pay huge sums of income for that exclusive to certainly broadcast top sports entertainment live.
For many sports organizations, the sale of broadcasting and media rights has become the most important source of revenue, generating the funds needed to finance major sports entertainment, refurbish stadiums, and bring about the roll-out of sport at grassroots level. The royalties that broadcasters earn from selling their exclusive footage with media outlets assist them to spend money on the costly organizational and technical infrastructure involved in broadcasting sports events to countless fans across the world.
Broadcasters’ rights:
safeguard costly investments in televising sports entertainment
recognize and reward the entrepreneurial efforts of broadcasting organizations
recognize and reward their contribution to diffusion of data and culture
Competitive sport has developed into a global billion-dollar industry due mainly to intellectual property rights and ever closer cooperation between the media, sponsors and sports authorities. However, newer communications technologies, offered to a large public, never have only enabled fans to check out live sports wherever they could be, but have opened new possibilities for signal theft. Live sports broadcasts have already been a selected target for unauthorized retransmission on the net.
Signal piracy not merely threatens the advertising and purchases revenues in the broadcasters that have paid for exclusive rights to show live coverage of sports events, but also risks lowering the price of those rights and therefore the revenues of sports organizations. While national laws provide various options for tackling signal piracy, including turning off illegal websites, broadcasting organizations have short on better legal protection at international level. At the same time, broadcasters and sports organizations are choosing digital media to arrive at to and engage their audiences, especially younger viewers, through providing sports coverage in many different formats.
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