What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and price and also by holding a unique position that draws regardless of how alike.
The McD’ Coffee houses will be ideal in experiencing the coffee cultures that are growing rapidly during the entire globe. These coffee cultures covered with Starbucks and also cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look for cafes as time-killers on their way for the cinema, take-away, or going back to work. They’re looking for a short-term experience that is certainly fast with excellent service from a reasonable price.
McD Coffee Shops will be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the technique infamous ‘M’ logo will allow for fast recognition, credibility and belief within the start-up. Except for further differentiation in the fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours which are sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so students are not entirely excluded out of this adult experience.
McDonalds is recognized for being open until late along with their Cafes would thus match the huge consumer demand from club/bar goers and tourists that could adopt a brand name which allows them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, as well as their lower prices in comparison with Starbucks etc would permeate countries where cafes are viewed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they possibly can get the same exposure to affordable prices, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty to the brand.
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