I want to explain to you what sort of strength of podcasting can help you build a relationship along with your audience, and position you as a possible expert.
After i assisted a copier company (and had a very brief stint in sales) I learned that selling is all about relationships. You can get from other “Friends.” Another way to see this may be the law of reciprocity. Legislation of Reciprocity is (approximately) that people will do nice things for those who have done nice things for them.
Exactly how do you build that relationship with folks? How would you reach a global audience? You begin a podcast. Many podcasters are reaping some great benefits of podcasting. Once you some situations.
Michael Butler of the Rock and Roll Geek Show is an excellent story. Michael was the initial music podcast. Michael had the capacity to travel play bass guitar for starters of his favorite musicians (who had previously been famous in Australia). The challenge? The gig was at England and Michael is within San Francisco. Michael has become podcasting since 2004, and when he announced the opportunity his fans pulled together and began a fund for Michael’s travel arrangements. End result? Michael flew to England, unquestionably gig, stayed with listeners from the show and had a good time.
George Hrab carries a podcast about skepticism referred to as Geologic Podcast. George is often a musician, then one very creative fellow. George may be podcasting since 2007. Within a few years, George is viewed as a expert within the skeptic community. He has been asked to speak and play his music both in the US and abroad at a number of the biggest national skeptic conventions. For George’s latest album he chose to release the complete album as you file, and provide it away totally free to his listeners. When they liked it, they may go pick the album at CDbaby.com or iTunes. The end result? George may be topping the charts at CDBaby since its release. His fans are acquiring the album they just received totally free. This move has also boosted the sales of George’s six previous albums (which aren’t free).
Dave Gardner is often a hockey fan and it has always aspired to be a hockey announcer. He obtained a small portable recorder and commenced visiting the games and doing adhere to play in to the recorder, and releasing the audio as the “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to do a podcast about the entire league. Dan has become required to cover different games in numerous locations, and expanded his skills to feature doing live web coverage in the games. When the league announced that the finals could be on ESPN, they needed a color commentator Dan was their “go to guy” to climb in the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off conducting a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris to come visit (totally free) and report. Chris takes fabulous photos with the locations and brings about you can purchase on his site. When he is equipped with to purchase travel he can now write it off as being a business expense for his podcast.
You don’t have to spend lots of money to start a podcast. When the initial expense of a microphone along with other hardware is conducted (that’s typically $80-$300), the charges are about $20 monthly. What other medium permits you to reach a worldwide audience for seven cents each day?
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