Types of operating within the retail food sector are invariably changing. This is also true within the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery merchandise is being purchased at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? The following are ways they’re working to grow sales through serving their clients better:
1. Locally sourced products. It’s a since products sourced locally will be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best foods fresher.
In addition, today’s savvy consumers need to know exactly where their foods are received from. This allows them to quickly and easily trace many origins as long as they experience any problems with them. Hence, locally sourced may be the new idea, which food retailers are saved to board with to satisfy customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and other goods with unbleached flour and healthy cereals. Specialized departments focusing on all-natural merchandise is leaving products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without additives and preservatives. Consumers desire to understand how their fruit and veggies are grown and processed. They need to know perhaps the meat they are buying is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs over these areas.
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