From what consumers elect to buy which brand does not buy which brand viewpoint
1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or may be established for any decade or two, in the factory The emblem companies don’t match the law. Like two hundred meters of the track, an individual has exhaust 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, such as bedding, bathroom, sofa furniture sale, bedding, IKEA can give a full set
3. Don’t take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its mission to result in the shopping experience better, people cannot help but go shopping. However, china home Mall for example Red Star Macalline is still playing the role of channel business, home brands towards the store to rent/buy a spot, store revenue is the main channel, not selling home money, not really much capacity to experience Increase up, the sale of goods within the store style will not be too uniform.
4. Cost, the IKEA bought truly realize the buying price of his home, within the brand was considered cheaper. This comes from the founder’s notion of cost control. IKEA product development in the designer in the designer has set the purchase price, considering how to get the perfect solution on this budget range, originates from the purchase price to design the development of thinking, and several Chinese home brand is still first made One thing, and factory also discussed the proof of the initial cost of the sample, then prices are from design to price the contrary of the development thinking. 2 kinds of four ways aren’t the same. IKEA also with the flat packaging to control the logistics costs from the ancestral-level players.
5.35 years of age. As we grow old, the pursuit of home quality may well be more compared to the price, enough time might not be the favorite IKEA.
The following is the emphasis from your perspective of the company itself: China’s traditional home brands do not look good (though the right quality), a very important reason is that these brand managers are the previous generation of businessmen.
Their traditional thinking is that the consumer needs no matter what industry reflects. Create a product out, throwing money in the channel, pushing difficult to sell. As a result these items aren’t the first person to meet the needs of teenagers, and secondly, we are at home stores, such as the Red Star Macalline and actually home, do not see too many shiny products, most of the things people did not What to buy impulsively.
In reality, since 2010, China has produced a lot of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have expertise, some have their own high aesthetic, but also within the design industry experience or resources in the design industry, you may make an excellent product look, But additionally understand the significance of doing the brand rather than just channels. Put simply, in the product value and brand promotion, they aren’t bad. But additional problems these young entrepreneurs face is because they find it hard to find the best and stable logistics.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, a lot of them would be the large list of foreign brands, the latter’s foundry. In order to create a look and quality of both home brands, not merely look great but in addition have to support the excellence of the quantity of factories. However, these good factories are involved in regards to the cooperation using the emerging Chinese home brands.
There isn’t any flexible logistics capabilities. The so-called flexible supply chain refers back to the small batch, multi-frequency production of products. This is especially valid of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to satisfy the procurement and inventory challenges connected with small quantities and multi-frequency orders, nor is it prepared to accept such orders.
Do not trust. On the one hand, the large factories don’t invariably trust the Chinese brands. This isn’t for young brands, but the Chinese brands may unspoken rules a lot of, lots of things usually are not inside the contract to discuss coming to the wine table to talk about the passing of time, a is doing bad, large factories also should not cope with china brand. On the other hand may be the young entrepreneurs do not trust, think teenagers do not understand anything. This can be very easy to comprehend, the factory folks have been in the traditional niche for decades, is very pragmatic. Young brands discuss the development, trend and so forth they do not view the topic.
Both groups aren’t inside the same language system, as well as if they’re willing to work together, it is difficult to obtain together. Despite all of the above problems, I will be very optimistic about the emerging home brands in China. I bought a great deal myself, I think they may be beautiful and practical. In the event the brand managers can know more about the manufacturing side, the standard factory operators also would rather make use of an open attitude to face the new brand in China (this desire to achieve, may need to control in the hands of these parents, the next generation plant ), Chinese brands will be receiving better and better.
Can not say how much domestic furniture and international poor such a macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than 10 years ago, sheet metal processing technologies are not mature, many brands vary in quality, bad quality manufacturers can’t guarantee the quality of items, formaldehyde will probably be exceeded, in this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, on the large number of Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to cut back this content of formaldehyde, for example Kang-plate popular this year, are used in the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content of the plate. It can be said that the actual big domestic board, from your press plate to the manufacturing way to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, the way to go is entirely different and is one of the two skill trees which can be rooted diversely to do business. The greatest difference between the 2, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted in line with the sized the favorite color.
Simply put, IKEA furniture size can not be changed, your home can put, cannot place their own way; and custom furniture is tailor-made, the scale may be big or small. Customized and prefabricated finished items are two different approaches that are different in focus and direction of operation.
It is a sensible choice let’s focus on you to choose the producer to modify your own personal furniture now.
For additional information about sofa sale check this popular web site