With over 25 years of service to nonprofits nationwide, Carlton and Company understands all the contending theories regarding fundraising feasibility studies. The very best advice: some nonprofits benefit greatly from a well-designed study, especially when first needs appear obscure or staff and Board need more concrete data to move forward with confidence. However a wise measure is never represented by a poorly designed study. (If, actually, your leaders has “set the table” with sound preparatory work, you might be able to transition directly into a major solicitation without a Study– but take care not to overestimate advancement to date!)
No matter your situation, the main aim always should include getting the homework right for greatest success. A in depth feasibility study might be your greatest measure (contrary to gimmicks that claim to shortcut studies with adroit messaging and staff training alone). Done properly, capital campaign feasibility studies bring increased clarity and trust and contribution – all worth the early investment. Thus, a successful study ought to be regarded as a primary tool in any effort that was leading that was successful.
Capital effort feasibility studies signify months of preparatory research and work. When assessing prospective businesses that run fundraising feasibility studies, ask for a recent sample copy. As with absolutely any procedure based on data, look past colors and formatting. Instead look attentively at what forms the foundation for recommendations.
Leaders or how many supporters had input signal? How were they asked or contacted? If interviewed as a couple, were married pairs counted as one or two individual interviews? Were interviews rushed in short sessions that work just as guided “fill out a form” assemblies?
The Carlton fundraising feasibility procedure includes the broadest possible input from stakeholders, based on respectful, private face to face interviews (not mass e-mails or fill in bubble surveys). This approach invests substantial time to learn about a nonprofit organization’s unique history and donors, including subtle but critical details readily overlooked or discounted.
The bottom line: Capital effort feasibility studies should not be regarded as mandatory in every capital effort, nor should they be considered pricey scams. They can be well worth the investment when they produce clear recommendations wanted, supported by hard data along with a sure procedure.
Remember that, above all, a Carlton and Company effort feasibility study delivers what your decision makers have to move forward and meet your target with total trust.
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